Deciding to skip business school to start a gym in 2013 changed my life forever. Here’s what happened next: 2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations 2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds 2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses. 2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products. 2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin. 2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments. 2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group. It’s been a ride. Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies. If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster: ➡️ Reach out at Acquisition.com Always looking to meet great companies and founders. And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here: 🔗 Youtube @AlexHormozi 🔗 Instagram @Hormozi 🔗 Twitter @alexhormozi 🔗 TikTok @ahormozi 🔗 Podcast: The Game w/ Alex Hormozi 🔗 #1 Best Selling Book: $100MM Offers (400,000+ copies, 13,000+ 5-stars on Amazon) 🔗 Free Courses at Acquisition.com 🔗 Speaking Inquiries: acquisition.com/speaking Positions: Managing Partner at Acquisition.com (2021 - Present), Founder at Acquisition.com (2020 - 2021), Board Member at A.L.A.N. (2021 - Present), Founder at A.L.A.N. (2019 - 2021), Board Member at Prestige Labs (2021 - Present), Founder at Prestige Labs (2018 - 2021), Board Member at Gym Launch (2021 - Present), Founder at Gym Launch Secrets (2016 - 2021), Founder & CEO at United Fitness (2013 - 2016), Project Manager at Harmonic International (2012 - 2013), Associate at Harmonic International (2011 - 2012), Summer Legal Intern at Arkema (2010 - 2010) Skills: Data Analysis, Microsoft Excel, PowerPoint, Research, Market Research, Social Media, Marketing, Outlook, Public Speaking, Sales, Business Analysis Recent Posts: 2014: My second gym, United Fitness, $600K in revenue. 2025: My PE firm, Acquisition.com, 9-figures portfolio revenue. No clubbing for 10 years.  No fantasy football for 10 years.  No meaningless purchases for 10 years. You better start now because it takes way longer than you think. The biggest risk to your future isn’t your competition. It’s the distractions you insist on keeping in your life. Rather than doing what you know you should be doing but aren’t. If your business isn't making $100,000 a month.  Follow these 2 steps. Grab a kitchen timer. Set it to 4 hours. And advertise until the timer is up. You can do warm outbound, cold outbound, content, or paid ads. Don’t do all of them. Just pick 1 until you get to $100k a month. I would start with warm outbound or content because they’re the cheapest to get started (aka free). When the 4-hour timer is up, and the day is done? Do it again tomorrow. Repeat. People don't leave companies, they leave conversations that never happened. She has 6000 followers. Her average post gets 19 likes.  Takes home $1,000,000 a year. True story. This is a real friend of mine. Her entire client acquisition comes from her 5800 Instagram followers. Her average post gets 19 likes and 1 comment. Her business? She helps registered dietitians bill insurance correctly. Super niche market. She doesn't need 5M followers. She doesn't need to "hack" the algorithm. She understands one simple rule. There is a real person on the other side of those views and treats them that way. Engages with them that way. Some businesses don't need more followers. They need the right followers on their accounts. Key to staying poor is very simple. It's 2 words. Start tomorrow. If you want to show someone respect.  Don’t ask them questions you could have researched. This means you spend your own time, ahead of time, to not waste their time. Not wasting someone's time is one of the highest forms of respect. Champions don’t have something you lack. They lack something you have. An off switch. If you’re gonna bring on a partner, they gotta have T-E-A-M: Time you don’t have  Experience you don’t have  Assets you don’t have  Money you don’t have Pick at least one (or more). Level 1 salesmen focus on getting better at sales. Level 2 salesmen focus on getting better people to sell to. Level 3 salesmen focus on getting better things to sell. Level 4 salesmen don’t sell anything at all and simply make it easy for people to buy. agree? If you get a pang of anxiety every time the same person messages you. Consider distancing them from your life. Counts double if they’re an employee. Counts triple if they’re your boss. 10 principles I live by that might help you grow. 1. Turn 7’s into 9’s People buy $99 and $97 at the same rate. They buy $999 & $997 at the same rate. Etc. So change your 7s to 9s and make more money for the same work. (Same goes for adding .99 to your .00s.). 2. Solve for compounding As soon as you learn how to market and sell, you can become a millionaire, even a decamillionaire. But to become a centimillionaire and beyond, you need something else. You need to have all that work marketing and selling stick. Two ways to do this: Make something people never stop buying.  Build a network of people who never stop selling. 3. 391% Sales Increase with One Change Call leads within 60 sec of them opting in. Harvard Business Review published a study that demonstrated an AVERAGE of 391% increase in sales. That means you can do nothing else besides call your leads faster, and you could unlock a 4x in your business. 4. 50% Conversion Rate Boost Run every script you write. Every webinar. Every email…through a reading level calculator. It’ll tell you a grade. Then, keep correcting it until it’s below 3rd grade. I use Hemingway App. 5. Give away better stuff to better people Most businesses could see *instant* 2-3x increases in lead flow by simply giving away something with real cost for free. 6. WHAT WHO WHEN This is a framework I use to get stuff done way faster with teams. Every idea we go through to solve a problem, if we decide it's a priority (WHAT) I say…”Great…WHO is gonna own it?” Then, I say, “Great…how many hours will that take to do? (not: what day can you get it done by). Then I say, “Great. Then let’s have that done by X hours from now (WHEN) 7. BAMFAM I got this from my friend Sharran Srivatsaa (President of $REAX). It stands for Book-A-Meeting-From-A-Meeting. Every time you are on with a prospect, pull up the calendar and get them to commit to the next meeting time. Dont “circle up offline.” You’re both there. Book it now. 8. My biggest split test winner of all time The largest gains I’ve ever had… happened split testing something I hear almost no one talk about: their tools/integrations. Think scheduler integrations, form integrations, and page builders. The stuff you build your business on. It takes a *little* more work to split-test them…BUT…IT. IS. SO. WORTH. IT. 9. 80/90 Cost Theory Most people think going from 80% to 90% margins is just a 10% improvement (or 12.5% if you’re good at math). But neither are right. It's actually a 100% efficiency gain. To increase margin either raise prices or decrease costs. 10. The 20-Year Master If you have one eye on the destination it means you only have one eye on the path to get there. The entrepreneurs most obsessed with "scaling fast" are usually the ones who scale slowest. Why? If you got value from this. I made a Scaling Roadmap. It shows you the problems to expect going from $0-$100M. It's free. Link in profile, click "visit my website" to get it for free. Your business will always be:  1) Short-staffed because it’s growing.  2) Overstaffed because you’re shrinking.  3) Appropriately staffed because you’ve plateaued. All 3 are problems. This is your life. This is business. If you want a customer to be grateful for a free offer. Break the offer into two parts.  Ask them to choose which free offer they’d prefer. One or the other.  Then give them both. The hard way is the easy way because the easy way never gets you there. Tiered list of people you should take advice from. 1. People who have been at the top of what you want to do and also helped other people like you to get where you want to go. 2. People who have helped many others to go where you want to go. 3. People who have done what you want to do. 4. People who observed others accomplish what you want to do. 5. People you know who haven't done what you want to do. 6. Strangers on the internet. Hot take: You shouldn’t sell advice for things you haven’t accomplished. Level 1 salesmen focus on getting better at sales. Level 2 salesmen focus on getting better people to sell to. Level 3 salesmen focus on getting better things to sell. Level 4 salesmen don’t sell anything at all and simply make it easy for people to buy. I was raised by a single father. Had no siblings until I was 14.  Went to all guys school. Played three varsity sports on all-guy teams.  Graduated and immediately joined a fraternity in college and became president.  I’ve always been comfortable in male-dominated hierarchies.  This is what I’ve learned about gaining status in an all-male system: 1) Offer to do work no one wants to do.   2) Help when it’s beyond your obligation. 3) Take actions that may hurt you but help the group.   4) Measure yourself on how hard you work. Work ethic is the universal currency of respect. 5) Do what you say you will do (faster and better than people expect). 6) Act as if all members of the group are worthy of respect just for being in the group. 7) If you ever mess up, own it, and demonstrably overcompensate to show your repentance. Do not try to shift blame. 8) You can mess around with one another, but be damned if you let someone from the outside do it. 9) Talk shit about things someone did but don’t make conclusions about who they are. If you do, you had better be sure everyone agrees and you’re removing them from the group entirely.  10) never, ever complain. Just a few off the top of my head. What are some of yours? If you want people to respect your time. Stop giving them so much. Nothing is precious until it is scarce. If you’re brand new to business and don’t know how to divide your time. Consider a 4-4-4 split: 4hrs promotion: let people know about your stuff 4hrs delivery: give them what u promised 4hrs building: figuring out what to do next and how to do it. Promote. Deliver. Build. A good partner multiplies your strengths. A bad one multiplies your weaknesses. A good partner hides your weaknesses. A bad one hides your strengths. Your 9-5 isn’t killing your dreams. Wasting your 5-9 is. Friendly reminder: It’s okay to look forward to work on Mondays as much as others look forward to weekends on Fridays. Don’t ever take criticism from someone you wouldn’t ask advice from. I'm hiring for 2 new roles.  If you live and breathe Marketing & Strategy, these are for you.  We are only looking for the best of the best.  Only apply if you're willing to relocate to Las Vegas. #Hiring #OpenRole #NowHiring #JobOpening Talented people do more reps than untalented people. The reps make them talented. The talent doesn’t make them do reps. You’d be amazed at what you can endure when you have no choice. agree? You've heard me say this multiple times. The fastest road to get there is the one that takes the longest. Behind mountains are more mountains. One of my favorite sales close tactics. Most think they’re selling against their competition. But what you’re really selling against is inaction, doubt, and the biggest obstacle: risk. The only people who will threaten you are the ones you are a threat to. Hate never comes from above. Good friends, don't ask for "friends & family" discounts. They support their friends who own a business by buying the product at full price, leaving a review, and talking to their other friends circles about it. If you want to support an entrepreneur... buy their "thing" and tell people about it. agree? If you hire someone.  Then ignore what they say.  Then tell them what to do.  And they do it.  And it fails.  Then you blame them for not hitting goals.  You should be fired, not them. Goes both ways for business owners.Long way of saying... You can’t tell your team exactly what to do and then blame them when it doesn’t work. Let me explain why entrepreneurship is hard. It’s not that it’s “a grind”. Sure that happens. But it’s not why most quit. The real reason is that at different levels you have to make a new sacrifice to get in. And sometimes you decide it’s not worth it. That’s why it’s hard. Bad data leads to hard debates. Good data leads to easy decisions. STOP making this beginner sales mistake. It will cost you the sale and all your hard work. Who is the most focused person on your team? Agree? Sales Breakdown | The Reason Close Lead: "I don't like traveling."  You: "The reason you should do this is because you don't like traveling. I think this is the perfect reason to get out of the house and give yourself perspective about life." Lead: "I need to talk to my spouse before I make this decision."  You: "I think the fact that you need to talk to your spouse about this decision is the reason why you should do it. Because wouldn't you want to have a side hustle that is generating enough cash flow where this is not a major decision anymore for you." Lead: “I don’t have the time.” You: “The reason you should do this is because you don’t have the time. If your current schedule feels overwhelming, that’s a sign something needs to change. This could help you take control of your time and create a life where you’re not constantly pressed for it.” Lead: “I don’t have the money” You: Do you think maybe the reason you don’t have the money is the very reason you need this more than anyone? Lead: “I’m not sure” You: Do you think not being sure in the past is reason you you don’t have what you want already? If you're selling anything in business, you will be confronted with "soft rejections.”  The Reason Close is a way I like to handle them. It works with just about anything they say. Making it one of the most versatile closes. Why The Reason Close Works No idea. I just know that it works. Try it and lmk how it goes ✊🏽 If you're selling an expensive product. Always preface it.  I like prefacing things with "It's very expensive." Right before I say the price. I like doing this because no matter how rich someone is, expensive means expensive. This does two things. 1. The moment you "Well... it's expensive" they brace themselves. IF they imagined a number higher than what you said... it's a sigh of relief for them. 2. OR if your number is higher than what they imagined at least they were braced for it and you did not catch them off guard. Try it and lmk how it helps you close more deals Before I amounted to anything.  My first nine businesses failed. NINE!  1st business, FAILED.  2nd business, FAILED.  3rd business, FAILED.  4th business, FAILED.  5th business, FAILED.  6th business, FAILED.  7th business, FAILED.  8th business, FAILED.  9th business, FAILED. Each time I thought it was going to be different. I kept on failing. I'm painting this picture because anything worth doing is hard. In the meantime, while all nine businesses failed, everyone is telling me "I told you so. That business was never going to work." And to be honest, they are right. They are right... today. But not forever. Just because you failed does not mean you can't try again. If you're failing or have failed at something before. It doesn't matter. I'm telling you and I promise you that it doesn't matter. As long as you can learn and keep doing it without caring about what everyone says... you have a shot in business. You only need to be right once. The chances that you will be right on the first business you start is highly unlikely. It doesn't mean you should listen to others and stop ✊🏽 TikTok ban going through is kind of not the point. There is a bigger lesson for business owners and content creators here. If you're a business that has a single-channel dependence on how you acquire customers and customer data, this is a good reminder to diversify. This is my daily productivity routine. It costs less than a Starbucks coffee. 1. I sleep until I wake up.  2. I put in earplugs.  3. I put on overhead noise-canceling headphones.  4. I use some nicotine.  5. I drink coffee.  6. I work in a room with minimal visual distractions. Ideally no windows.  7. I turn on 'Do Not Disturb" mode on my phone. If you've never tried it... I highly recommend it.