I Build Blueprint for your Growth. | Noise-Reduction Strategy for Founders Who Want to Move Faster & Smarter. I am now a learner in the world of MBA's. Un-learnning & Re-learning what is important and what is not. I was a marketing guy thrown into the world of Sales. However, that was a learning curve in itself. I now possess the psychology of sales and marketing. I love to read books on almost anything ranging from Self-help to Psychology to Poetry to biographies, I consume a lot of content and am an avid traveler and a writer. I also experiment with different ideas in my free time in the hope of something sticking. I have a Bachelor's degree in Marketing from Symbiosis Centre for Management Studies- Pune, where I learned the fundamentals of marketing, branding, and consumer behavior. My core competencies include COpywriting, Branding, Social Media Management, Growth Marketing, Performance Marketing, LinkedIn Sales Navigator, Customer Relationship Management (CRM), and Communication. Before diving into the world of freelancing, I was a Customer Success Specialist at 7Targets, a company that provides AI-powered sales assistants to help businesses generate more leads and sales. In my previous role, I gathered and analyzed user needs, kept constant touch with the customers, and represented their feedback and suggestions to the Dev-ops, Marketing, and Management teams. I also maintain relationships with all businesses, including customers and partners, and ensure their success and satisfaction with our product. Additionally, I am the host of a podcast called HumansofStartup, where I interview entrepreneurs and founders who have built something of their own from scratch. Through this podcast, I aim to share their stories, insights, and challenges with a wider audience and inspire more people to pursue their passions and ideas. I believe that I can bring diverse perspectives and experiences to any team, as well as a strong drive to learn, grow, and contribute. Positions: Public Relations at Ogilvy (2025 - Present), Freelance Growth Consultant at Stealth Startup (2024 - Present), Digital Marketing Freelancer at Unknown Company (2023 - 2024), Customer Success Specialist at 7Targets (2022 - 2023), Building at HumansofStartup (2022 - 2023), Founder at BookDo (2020 - 2020), Ngo Intern at Spherule Foundation (2019 - 2019), Sales Executive at AmberStudent (2019 - 2019) Skills: Artificial Intelligence (AI), Growth Marketing, Digital Strategy, Business Strategy, Marketing Strategy, Management Consulting, Strategic Consulting, Branding, Growth Hacking, Digital Marketing Course with Guaranteed Job, Copywriting, Google Ads, SEO Audits, Facebook Ads, Marketing Campaigns, Oral Communication, Campaign Execution, Customer Service, Customer Retention, Customer Support, Problem Solving, LinkedIn Sales Navigator, Negotiation, Leadership, Project Management, Team Leadership, Sales & Marketing, Podcasting, Hosting Events, Public Relations, Email Marketing, Customer Experience, Product Development, Customer Relationship Management (CRM), Lead Generation, Sales Management, Management, Communication, Presentation Skills, Mathematics, Statistics, Sales, Team Motivation, Business Development, Training & Development, Human Resource Development, Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, LinkedIn Recent Posts: 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻, 𝗯𝘂𝗶𝗹𝗱, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗹𝘆…   𝘄𝗵𝗶𝗹𝗲 𝘂𝗻𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴, 𝗵𝗲𝗮𝗹𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗵𝘂𝗺𝗮𝗻? I’m trying to:   - Learn new things   - Build tools   - Be good at my internship   - Understand AI   - Stay updated on marketing   - Think about career moves   - Show up on LinkedIn  And 𝘁𝗵𝗮𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝘂𝗳𝗳. What about hobbies?   What about calling a friend back?   What about sitting still and not turning it into “content”?   What about feeling off and not knowing why? It’s not burnout.   It’s not laziness.   It’s just… 𝗼𝘃𝗲𝗿𝗹𝗼𝗮𝗱 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗯𝘂𝗳𝗳𝗲𝗿. I don’t have a framework.   No 5-step model. No “what works for me” advice.  Just this:   - I’m learning to stop glorifying the constant 𝗱𝗼𝗶𝗻𝗴.   - To not feel guilty when I’m just being.   - And to make space for the parts of me that don’t produce output, but still matter.  What do you do when you feel like this? Simply brilliant. How you leverage your customers and make them part of something bigger than themselves defines your brand in the long run. 𝗜’𝗺 𝗮𝗻 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗱𝗿𝗼𝗽𝗼𝘂𝘁. 𝗔𝗻𝗱 𝗻𝗼𝘄 𝗜’𝗺… 𝗰𝗼𝗱𝗶𝗻𝗴. 𝗔𝗻𝗱 𝗜 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗦𝗜𝗣 𝗣𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻 𝗕𝗼𝘁. For Indian Institute of Foreign Trade Kolkata Tbh... I am not really learning how to code. I still suck at Python. But here’s the thing — I’m learning just enough to 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗔𝗜 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆. Not because it's madatory. No-code tools exist. ChatGPT is magic.  But surface-level understanding = surface-level output.   And I’m not here for surface-level anything.  For the last 2-3 months, I’ve been diving deep into AI. And I had the amzaing opportunity to meet incredible minds of Soumen Trivedi, Sathish Kumar Viral Patel Karishma Menon and many more. Now I am gonna build. Tools. Bots. Ideas that automate chaos. Many more to come.  I’m not trying to become a coder.   I’m trying to become someone who u͟n͟d͟e͟r͟s͟t͟a͟n͟d͟s h͟o͟w t͟h͟i͟n͟g͟s w͟o͟r͟k— 𝘀𝗼 𝗜 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 𝗯𝗲𝘁𝘁𝗲𝗿, 𝗮𝘀𝗸 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗮𝗻𝗱 𝘀𝗼𝗹𝘃𝗲 𝗳𝗮𝘀𝘁𝗲𝗿. What should I build next? Should I create an MBA specialized Bot for all Students? A particlular niche bot that can help frame answers or help with Case Comps? Should I do comment "XYZ" and get the link for the bot? 😂 P.S: A special thanks to Akhil Bhutada for providing Credit Card for these turbulent times of being a student and generating no revenue. #MBAJourney #EngineeringDropout #AIWithPurpose #BuildAndSell #NoCodeButKnowCode #IIFT #SIPBot #LearningInPublic #MBABeyondSlides #AutomationNotAvoidance 𝗬𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆, 𝗜 𝗵𝗮𝗱 𝗺𝘆 𝗳𝗶𝗿𝘀𝘁 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗰𝗮𝗹𝗹 𝗳𝗼𝗿 𝗠𝗕𝗔 & 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗶𝗰𝗲 𝘃𝗶𝗮 𝗧𝗼𝗽𝗠𝗮𝘁𝗲. Not solving a brand’s problem. Solving a human’s. And honestly? That felt different. Real. Sharp. Like I wasn’t “working”—I was actually helping. Over the past week, I’ve ended up talking with 50+ 𝘱𝘦𝘰𝘱𝘭𝘦. Some said “Congrats on Ogilvy.” Some wanted referrals. Some just wanted clarity on jobs, MBA, or figuring life out. I have always tried to help people unofficially over a 2AM Maggi, but this was a surreal experience in itself. But it made me realise— 𝗜 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀. The talking. The thinking. The helping people cut through the noise. Not just businesses. Over the last week, I’ve: ✔ Helped someone navigate career crossroads ✔ Referred two people to roles that 𝘧𝘪𝘵 (𝘖𝘶𝘵𝘴𝘪𝘥𝘦 𝘖𝘨𝘪𝘭𝘷𝘺) ✔ Sent out 3 consulting proposals ✔ And done research deep enough to confuse my algorithm 𝗦𝗼 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗳𝗶𝗴𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗼𝘂𝘁—𝗰𝗮𝗿𝗲𝗲𝗿, 𝗯𝗿𝗮𝗻𝗱, 𝗺𝗶𝗻𝗱𝘀𝗲𝘁—𝗗𝗠𝘀 𝗼𝗽𝗲𝗻. Just perspective. The kind I wish someone gave me earlier. P.S: Not adding my Topmate link. You can just DM. If you are very serious, go for Topmate. #CareerClarity #MBAAdvice #Consulting #Strategy #NoFluff #HumanBeforeBrand #RealTalk #OgilvyInternship #MBAJourney 𝗧𝗶𝗺𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗵𝗲𝗰𝘁𝗶𝗰. 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘀𝗮𝘆𝘀 “𝗺𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗯𝗲𝘁𝘁𝗲𝗿” 𝗯𝘂𝘁 𝗻𝗼 𝗼𝗻𝗲 𝘁𝗲𝗮𝗰𝗵𝗲𝘀 "𝗛𝗼𝘄". But here’s what I’ve figured: If you have direction, 80% of your time goes into thinking, planning, prioritising. The rest 20%? Execution. Fast. Focused. But if you don’t know where you're going, even 10 hours isn’t enough to do one simple task. It is like 25+ tabs open in your brain's browser and it is starting to crash now. Or barely functioning. Time management with an MBA? Not a myth. Just a... very very dynamic. MBA is chaotic. You’ve got: • Classes • Assignments • Group projects (aka teamwork with people who operate in 7 time zones emotionally) • CV-building • Random FOMO events • Some poor intern inside you trying to also “network” 𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵: Even in all this, you can attend lectures, finish submissions, travel, work hard, AND grab that beer. You just have to stop pretending you’ll do it “later.” Time isn’t tight. 𝗜𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗵𝗶𝗱𝗶𝗻𝗴 𝘂𝗻𝗱𝗲𝗿 𝗯𝗮𝗱 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀. Figure out your direction. Then protect your time like it’s a placement shortlist. How is your time management journey going? #TimeManagement #MBAReality #NoFluff #StillLearning #DirectionFirst #IIFTDiaries #ProductivityButMakeItHuman 𝗖𝗹𝗮𝗿𝗶𝘁𝘆. 𝗧𝗵𝗮𝘁’𝘀 𝗶𝘁. 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹. Not peace. Not productivity. Not purpose. Just clarity. Because in a world where you can do everything, 𝗶𝘁’𝘀 𝗽𝗮𝗶𝗻𝗳𝘂𝗹𝗹𝘆 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗱𝗼 𝗻𝗼𝘁𝗵𝗶𝗻𝗴. Start a startup? Build in public? Do freelancing? SaaS? Creator economy? MBA? Quit MBA? Travel and “find yourself”? Whenever I open Instagram, I feel like everyone is living a better life than mine. I joined Indian Institute of Foreign Trade and felt like I was already 100 steps behind 100 different kinds of people. And now at Ogilvy, I see it again—everyone’s running. Everyone’s posting. Everyone’s building something. And I’m here thinking… where am I going with all this? That’s why I think we should overthink. That's why I overthink. Overthinking isn’t always bad. It’s my way of cutting through the noise. I dig deep, I get lost, and then—if I’m lucky—I find direction. And today, 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘪𝘴 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨. 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 > 𝘀𝗽𝗲𝗲𝗱. Because if you don’t know where you’re headed, LinkedIn will happily convince you to chase someone else’s dream. The algorithm will happily decide it for you. So no—Don't hustle 24/7. Just try to be sure. Because for me when I’m clear, I move differently. Even if it’s slow, even if it’s messy—at least I’m not lost. I want clarity. 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘯𝘤𝘦 𝘐 𝘩𝘢𝘷𝘦 𝘵𝘩𝘢𝘵—𝘐 𝘤𝘢𝘯 𝘸𝘢𝘭𝘬 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘯𝘰𝘪𝘴𝘦 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘩𝘦𝘢𝘥 𝘴𝘵𝘳𝘢𝘪𝘨𝘩𝘵. What is your idea of clarity? #Clarity #OverthinkingIsProcessing #DirectionMatters #TooManyOptions #SlowButCertain 𝗪𝗵𝘆 𝗢𝗴𝗶𝗹𝘃𝘆? Not for the tag. Not to flex on LinkedIn. Not to tell my relatives, “Yes, I’m doing something in marketing.” I don’t love education. Never have. The classroom never felt like a place for curiosity—it felt like a checklist. 𝗜 𝗰𝗮𝗺𝗲 𝗵𝗲𝗿𝗲 𝗳𝗼𝗿 𝗰𝗹𝗮𝗿𝗶𝘁𝘆. I didn’t want theory. I wanted to see how marketing actually works. How ideas get killed in meetings. How clients change briefs at the last minute. How teams turn chaos into campaigns. How some people are weirdly good at writing one-liners that punch you in the gut. Everyone says Ogilvy is “the place to be.” It is—but not because it’s fancy. Because this is where the real stuff happens. The messy, brilliant, behind-the-scenes magic. And honestly? I didn’t come here to get it all right. I came to 𝘂𝗻𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗠𝗕𝗔-𝗶𝘀𝗺𝘀, sit in the room, and just absorb. Also, maybe finally understand why people spend 3 days debating just the font. (Spoiler: it matters.) That’s my why. And so far, it’s making a lot more sense than my electives ever did. So, 𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝘄𝗵𝘆? P.S: And we have boss-woman Hetika Gala in frame. Didnt tag her last time so.... yeah. #WhyOgilvy #InternshipDiaries #MarketingReality #NoFluff #StillFiguringItOut #AgencyLife 𝗜’𝘃𝗲 𝗷𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗣𝗥 𝘁𝗲𝗮𝗺 𝗮𝘁 𝗢𝗴𝗶𝗹𝘃𝘆. Yes, that Ogilvy. The one with the red logo, bold ideas, and a legacy of making clients look cooler, smarter, and sometimes less guilty than they are. Not gonna lie—I had other offers. But it was always 𝗢𝗴𝗶𝗹𝘃𝘆 𝗼𝗿 𝗻𝗼𝘁𝗵𝗶𝗻𝗴. From my undergrad days to now, this name lived rent-free in my head. The red logo. The storytelling. The legacy. The madness. Ogilvy was the dream. Ogilvy is the place. This wasn’t a straight road. It involved: • Rewriting the same “about me” paragraph 15 times. • Reaching out to 50+ people. • Learning the difference between PR and Ads. • And pretending I understood PR jargon like "tonality". Massive thanks to: • Riya S., for helping me in getting this opprotunity • Angana Mallick, Shruti Shetty for smooth onboarding • My Impostor Syndrome • And Pizza, for being my unofficial bribe partner during the application process What I’m excited about: • Working with people (like Riya S., Laksh Kapri & Hetika) who shape narratives, not just noise • Learning how to craft the perfect quote that says nothing but sounds deep Here’s to the grind, the chaos, learnings and hopefully… Sanity. #Ogilvy #PublicRelations #NoSpinJustStrategy #NewBeginnings #PRNotAds "If people engage with posts about lost pens, imagine what they’d do with a story that actually matters." Its about how you make the other person feel. Storytelling or be it Storyselling at the end of the day if you made them feel something its worth it. P.s: And obviously not just empty words, proven track record of following through on those words. Gradually one step at a time. Beautifully written Ankita Gupta 𝗢𝗻𝗲 𝗱𝗮𝘆 𝗜 𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗰𝘂𝗿𝗲 𝘁𝗼 𝘂𝗻𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆 𝗮𝗻𝗴𝗲𝗿. 𝗡𝗼, 𝗶𝘁 𝘄𝗮𝘀𝗻’𝘁 𝗺𝗲𝗱𝗶𝘁𝗮𝘁𝗶𝗼𝗻. 𝗜𝘁 𝘄𝗮𝘀............... 𝗜𝘁 𝘄𝗮𝘀 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗼𝗻𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲. Back in my bachelor's college, I had a friend who was 𝘢𝘭𝘸𝘢𝘺𝘴 late. The kind of late that makes you wonder if they operate in a different time zone—mentally and physically. Every single morning, we had this ritual:  - 𝗦𝘁𝗲𝗽 1: He arrives late.  - 𝗦𝘁𝗲𝗽 2: The designated driver fumes.  - 𝗦𝘁𝗲𝗽 3: He unleashes a series of “𝘚𝘰𝘳𝘳𝘺, 𝘐’𝘮 𝘭𝘢𝘵𝘦. 𝘚𝘰𝘳𝘳𝘺, 𝘺𝘰𝘶 𝘩𝘢𝘥 𝘵𝘰 𝘸𝘢𝘪𝘵. 𝘚𝘰𝘳𝘳𝘺, 𝘴𝘰𝘳𝘳𝘺, 𝘴𝘰𝘳𝘳𝘺.” Now, here’s the thing about apologies—they don’t always make things better. In fact, repeated apologies sound like background noise. Worse, they put the focus on 𝘺𝘰𝘶𝘳 mistake rather than the other person’s patience.  One day, I told him, “𝗖𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝘀𝗰𝗿𝗶𝗽𝘁. 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 ‘𝘀𝗼𝗿𝗿𝘆,’ 𝘀𝗮𝘆 ‘𝘁𝗵𝗮𝗻𝗸 𝘆𝗼𝘂.’” Next morning, same situation. But this time, he said: “𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘸𝘢𝘪𝘵𝘪𝘯𝘨. 𝘐 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘱𝘢𝘵𝘪𝘦𝘯𝘤𝘦.” Boom. The driver’s anger melted. Instead of feeling annoyed, he felt 𝗮𝗰𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲𝗱. Suddenly, his response was, “𝗡𝗼 𝘄𝗼𝗿𝗿𝗶𝗲𝘀, 𝗺𝗮𝗻, 𝗹𝗶𝗳𝗲 𝗵𝗮𝗽𝗽𝗲𝗻𝘀.” 𝗦𝗮𝗺𝗲 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗼𝗿𝗱𝘀. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗼𝘂𝘁𝗰𝗼𝗺𝗲.  And then it hit me now —𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝗹𝗶𝗳𝗲, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲, 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. - Instead of “𝘚𝘰𝘳𝘳𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘭𝘢𝘵𝘦 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘦,” say “𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘱𝘢𝘵𝘪𝘦𝘯𝘤𝘦.” - Instead of “𝘚𝘰𝘳𝘳𝘺 𝘸𝘦 𝘮𝘢𝘥𝘦 𝘢 𝘮𝘪𝘴𝘵𝘢𝘬𝘦,” say “𝘞𝘦 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘵𝘳𝘶𝘴𝘵 𝘸𝘩𝘪𝘭𝘦 𝘸𝘦 𝘧𝘪𝘹 𝘵𝘩𝘪𝘴.” - Instead of “𝘚𝘰𝘳𝘳𝘺 𝘵𝘰 𝘣𝘰𝘵𝘩𝘦𝘳 𝘺𝘰𝘶,” say “𝘛𝘩𝘢𝘯𝘬𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘵𝘪𝘮𝘦.” Apologies create guilt. Gratitude creates goodwill. 𝗔𝗻𝗱 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗼 𝗯𝗲𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲𝗱 𝘁𝗵𝗮𝗻 𝘁𝗼 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗲𝗹𝗳-𝗶𝗻𝗳𝗹𝗶𝗰𝘁𝗲𝗱 𝗴𝘂𝗶𝗹𝘁 𝘁𝗿𝗶𝗽. So, maybe the problem isn’t that we mess up. Maybe the problem is how we talk about it.  P.s: “𝗬𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗼𝗻𝗲 𝗳𝗿𝗶𝗲𝗻𝗱 𝘄𝗵𝗼’𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗹𝗮𝘁𝗲? 𝗜𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁, 𝘆𝗼𝘂’𝗿𝗲 𝘁𝗵𝗮𝘁 𝗳𝗿𝗶𝗲𝗻𝗱.” 𝗜 𝗝𝘂𝘀𝘁 𝗪𝗮𝗻𝘁𝗲𝗱 𝗮 𝗙𝗮𝗰𝗲 𝗖𝗹𝗲𝗮𝗻𝘀𝗲𝗿. 𝗜 𝗪𝗮𝗹𝗸𝗲𝗱 𝗢𝘂𝘁 𝗪𝗶𝘁𝗵 𝗮 𝗪𝗵𝗼𝗹𝗲 𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗥𝗼𝘂𝘁𝗶𝗻𝗲. I fell for it. 𝗛𝗮𝗿𝗱. I bravely entered the world of brands on internet with 𝗼𝗻𝗲 𝗺𝗶𝘀𝘀𝗶𝗼𝗻: 𝗯𝘂𝘆 𝗮 𝗳𝗮𝗰𝗲 𝗖𝗹𝗲𝗮𝗻𝘀𝗲𝗿. That’s it. But somewhere between browsing and billing, I ended up with:  ✅ A toner (𝘣𝘦𝘤𝘢𝘶𝘴𝘦 “𝘺𝘰𝘶𝘳 𝘴𝘬𝘪𝘯 𝘯𝘦𝘦𝘥𝘴 𝘱𝘳𝘦𝘱”).   ✅ A moisturizer (𝘣𝘦𝘤𝘢𝘶𝘴𝘦 “𝘩𝘺𝘥𝘳𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘬𝘦𝘺”).   ✅ A serum (𝘣𝘦𝘤𝘢𝘶𝘴𝘦 “𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦’𝘴 𝘶𝘴𝘪𝘯𝘨 𝘪𝘵 𝘵𝘩𝘦𝘴𝘦 𝘥𝘢𝘺𝘴”).   ✅ A jade roller (𝘣𝘦𝘤𝘢𝘶𝘴𝘦… 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘐 𝘥𝘰𝘯’𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘪𝘵 𝘪𝘴).  Total bill? 𝗪𝗮𝘆 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗜 𝗶𝗻𝘁𝗲𝗻𝗱𝗲𝗱. 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻? One simple psychological trick: 𝗧𝗵𝗲 𝗗𝗲𝗰𝗼𝘆 𝗘𝗳𝗳𝗲𝗰𝘁. Here’s how it works:   1️⃣ 𝗙𝗮𝗰𝗲 𝗖𝗹𝗲𝗮𝗻𝘀𝗲𝗿 𝗔𝗹𝗼𝗻𝗲 (𝗧𝗼𝗼 𝗕𝗮𝘀𝗶𝗰) – Feels like I’m not doing enough.  2️⃣ 𝗙𝗮𝗰𝗲 𝗖𝗹𝗲𝗮𝗻𝘀𝗲𝗿 + 𝗧𝗼𝗻𝗲𝗿 (𝗧𝗵𝗲 𝗗𝗲𝗰𝗼𝘆) – Just expensive enough to make the next one look like a “smart choice.”  3️⃣ 𝗧𝗵𝗲 𝗙𝘂𝗹𝗹 𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗞𝗶𝘁 (𝗪𝗵𝗮𝘁 𝗧𝗵𝗲𝘆 𝗪𝗮𝗻𝘁𝗲𝗱 𝗠𝗲 𝘁𝗼 𝗕𝘂𝘆) – “Only ₹300 more, but look at the VALUE!”  💡 And just like that, 𝗜 𝗽𝗶𝗰𝗸𝗲𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗼𝗽𝘁𝗶𝗼𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗜 𝘄𝗮𝘀 𝗯𝗲𝗶𝗻𝗴 𝘀𝗺𝗮𝗿𝘁. Turns out, 𝘁𝗵𝗶𝘀 𝘁𝗿𝗶𝗰𝗸 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. 📌 𝗠𝗼𝘃𝗶𝗲 𝗣𝗼𝗽𝗰𝗼𝗿𝗻 – Medium is ₹300, Large is ₹350. 𝘎𝘶𝘦𝘴𝘴 𝘸𝘩𝘪𝘤𝘩 𝘰𝘯𝘦 𝘸𝘦 𝘱𝘪𝘤𝘬? 📌 𝗙𝗮𝘀𝘁 𝗙𝗼𝗼𝗱 𝗖𝗼𝗺𝗯𝗼𝘀 – Burger alone is ₹150. “Make it a meal for ₹180.” 𝘚𝘰𝘶𝘯𝘥𝘴 𝘭𝘪𝘬𝘦 𝘢 𝘥𝘦𝘢𝘭, 𝘳𝘪𝘨𝘩𝘵? 📌 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻𝘀 – Basic is ₹499, Premium is ₹999. But “Pro” is ₹1,099 with ‘exclusive perks.’ 𝘔𝘪𝘨𝘩𝘵 𝘢𝘴 𝘸𝘦𝘭𝘭! I learned my lesson the hard way. 𝗝𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗮𝗻 𝗼𝗽𝘁𝗶𝗼𝗻 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲 𝗮 “𝘀𝗺𝗮𝗿𝘁” 𝗰𝗵𝗼𝗶𝗰𝗲 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗮 𝘁𝗿𝗮𝗽. What’s the most unnecessary thing you’ve ended up buying because of this trick? Be honest. 👇 #DecoyEffect #MarketingPsychology #LessonLearned P.S: I have a lot of skincare, haircare stuff in my room, if someone needs it. Just saying. 😭 😭 😭 𝗔𝗦𝗠𝗥 + 𝗔𝗱𝘀 = 𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗛𝘆𝗽𝗻𝗼𝘁𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗘𝘃𝗲𝗿? I had the craziest experience last night while scrolling through Insta.... You're lying in bed, half-asleep, listening to a soft whisper: "Hey there… imagine the scent of freshly brewed coffee… the warmth in your hands… ahh, so comforting… Now, this isn't just any coffee… it’s a sensory experience. It’s XYZ Coffee. Just one sip and… mmm… you’ll feel it too." 𝗕𝗼𝗼𝗺. 𝗬𝗼𝘂 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗱 𝘁𝗼 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗿𝗲𝗹𝗮𝘅𝗶𝗻𝗴 𝘄𝗮𝘆 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲. Integrating ASMR into ads isn’t just a crazy idea—𝘪𝘵’𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘨𝘦𝘯𝘪𝘶𝘴. It taps into deep psychological triggers, maximizes viewer retention, and makes ads feel less like interruptions and more like an experience. 𝘞𝘩𝘺 𝘈𝘚𝘔𝘙 𝘈𝘥𝘴 𝘊𝘰𝘶𝘭𝘥 𝘉𝘦 𝘎𝘢𝘮𝘦-𝘊𝘩𝘢𝘯𝘨𝘦𝘳𝘴 1. Longer Watch Time = More Ad Impressions 2. Soft Persuasion = Higher Conversion Rates 3. Psychological Connection to Sound & Memory 4. Hyper-Niche Targeting Luxury Brands? Soft-spoken storytelling about premium experiences. Food Brands? Slow, crispy sounds of biting into chocolate or ASMR mukbangs. Skincare & Beauty? Close-up application with soothing, whispered reviews. Whatever the industry, ASMR makes a product feel more sensory, intimate, and irresistible. 𝗔𝗦𝗠𝗥 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝘁𝗵𝗲𝘀𝗲 𝗮𝘂𝗱𝗶𝗼 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝘀, 𝗺𝗮𝗸𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗶𝗻 𝗮 𝗱𝗲𝗲𝗽𝗹𝘆 𝘀𝗮𝘁𝗶𝘀𝗳𝘆𝗶𝗻𝗴 𝘄𝗮𝘆. 𝘉𝘳𝘢𝘯𝘥𝘴 𝘛𝘩𝘢𝘵 𝘈𝘳𝘦 𝘈𝘭𝘳𝘦𝘢𝘥𝘺 𝘋𝘰𝘪𝘯𝘨 𝘐𝘵 (𝘈𝘯𝘥 𝘞𝘪𝘯𝘯𝘪𝘯𝘨!) 𝗜𝗞𝗘𝗔 – Released a 45-minute ASMR video showcasing the textures of their furniture, with someone gently stroking bed sheets. (Weird? Yes. But millions watched.) 𝗟𝘂𝘀𝗵 𝗖𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 – Uses ASMR soundscapes to highlight the sensory experience of their products. 𝗕𝗠𝗪 & 𝗖𝗮𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 – Have started using ASMR elements like soft engine revs, leather seat textures, and close-up detail shots with calming narration. 𝘛𝘩𝘦 𝘍𝘶𝘵𝘶𝘳𝘦: 𝘞𝘪𝘭𝘭 𝘈𝘚𝘔𝘙 𝘈𝘥𝘴 𝘛𝘢𝘬𝘦 𝘖𝘷𝘦𝘳? Absolutely. People hate loud, intrusive ads, but they love relaxing content. ASMR makes marketing feel intimate, personal, and sensory-driven—exactly what modern brands need to stand out. This could be the next wave of influencer marketing, where people don’t just see a product… they feel it. Crazy or revolutionary? What’s your take? Would you be down for an entire ad campaign made of whispers and tingles? Influencer Marketing is Broken. SARAL - The Influencer OS is Fixing It. While researching influencers and UGC for D2C brands today, I came across this amazing platform. Based on the reviews I’ve seen online, they’re doing something truly revolutionary in the influencer marketing space. What caught my attention the most? 𝗧𝗵𝗲𝗶𝗿 𝘁𝗮𝗴𝗹𝗶𝗻𝗲—"𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝗢𝗦." Imagine running influencer marketing like it’s the 90s—spreadsheets, endless email chains, and the constant existential dread of tracking payments manually. Sounds fun, right? (Spoiler: It’s not.) Saral's mission? Make influencer marketing actually work. 🚀 𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗦𝗔𝗥𝗔𝗟 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁? ✔️ No more juggling multiple tools—everything from discovery to payments happens in one place. ✔️ No BS pricing—affordable plans that don’t require sacrificing your firstborn. ✔️ Real results—brands using SARAL are seeing 5-7x ROAS (because tracking should lead to profit, not migraines). The best part? It’s built for brands that actually want to grow—not just survive influencer marketing chaos. 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿? Because influencer marketing isn’t just about brand shoutouts—it’s about trust. Consumers no longer believe traditional ads (thanks to years of corporate nonsense). They trust people. They trust authentic voices. SARAL is making sure brands can tap into that trust—without drowning in spreadsheets. If you’re running influencer marketing for an e-commerce brand, this might just save you from stress-induced hair loss. 💡 Check them out here: www.getsaral.com Kudos to Yash Chavan & team. Looking forward to soon working with you. Now, what’s the worst influencer marketing struggle you’ve faced? Let’s share some horror stories in the comments. 👇 I read an amazing quote, "𝗧𝗵𝗲 𝗵𝘂𝗺𝗮𝗻 𝗺𝗶𝗻𝗱 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗿𝘂𝗻 𝗼𝗻 𝗹𝗼𝗴𝗶𝗰 𝗮𝗻𝘆 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗵𝗼𝗿𝘀𝗲 𝗿𝘂𝗻𝘀 𝗼𝗻 𝗽𝗲𝘁𝗿𝗼𝗹." by R͟o͟r͟y͟ ͟S͟u͟t͟h͟e͟r͟l͟a͟n͟d. Let’s be real—if logic alone dictated success, we’d all 𝘣𝘦 𝘣𝘪𝘭𝘭𝘪𝘰𝘯𝘢𝘪𝘳𝘦𝘴 𝘸𝘪𝘵𝘩 𝘴𝘪𝘹-𝘱𝘢𝘤𝘬𝘴. But guess what? The human mind runs on 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘴, not 𝘌𝘹𝘤𝘦𝘭 𝘧𝘰𝘳𝘮𝘶𝘭𝘢𝘴. Think about it: 🛒 We buy Nike shoes, not because of the cushioning, but because “𝗝𝘂𝘀𝘁 𝗗𝗼 𝗜𝘁” 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗳𝗲𝗲𝗹 𝘂𝗻𝘀𝘁𝗼𝗽𝗽𝗮𝗯𝗹𝗲. 🍔 We eat at McDonald's not for the best burger, but because 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝘀𝗹𝗮𝗽𝘀 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗵𝗮𝗻 𝗹𝗼𝗴𝗶𝗰. 📱 We upgrade to a new iPhone, even when our old one works fine—because 𝗔𝗽𝗽𝗹𝗲 𝘀𝗲𝗹𝗹𝘀 𝘀𝘁𝗮𝘁𝘂𝘀, 𝗻𝗼𝘁 𝘀𝗽𝗲𝗰𝘀. And yet, when we post on LinkedIn, we forget all of this. We write dry, robotic insights thinking p͟e͟o͟p͟l͟e͟ ͟w͟a͟n͟t͟ ͟"͟v͟a͟l͟u͟a͟b͟l͟e͟ ͟k͟n͟o͟w͟l͟e͟d͟g͟e͟" when in reality... They’re here to: ✔️ 𝗣𝗿𝗼𝗰𝗿𝗮𝘀𝘁𝗶𝗻𝗮𝘁𝗲 𝘄𝗼𝗿𝗸 ✔️ 𝗚𝗲𝘁 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗲𝗱 ✔️ 𝗙𝗲𝗲𝗹 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 If your posts don’t make people stop scrolling, they don’t exist. So here’s the cold truth: 𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀𝗻’𝘁 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗹𝗲𝗰𝘁𝘂𝗿𝗲. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁. A moment of laughter 😂 A moment of inspiration 🚀 A moment of "Holy sh*t, I feel this!" 😲 So the next time you post, don’t just drop “insights.” Drop stories. Drop struggles. Drop something that makes people FEEL. Because nobody ever said, “Wow, that perfectly formatted, well-researched post changed my life.” 𝗠𝗮𝗸𝗲 ‘𝗲𝗺 𝗹𝗮𝘂𝗴𝗵. 𝗠𝗮𝗸𝗲 ‘𝗲𝗺 𝗰𝗿𝘆. 𝗝𝘂𝘀𝘁 𝗱𝗼𝗻’𝘁 𝗺𝗮𝗸𝗲 ‘𝗲𝗺 𝘀𝗰𝗿𝗼𝗹𝗹 𝗽𝗮𝘀𝘁. Now, if you read this far, you owe me a like. That’s just how LinkedIn works. 😂👀  #Marketing #Branding #RealTalk 𝗖𝗼𝗻𝗰𝗲𝗻𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗣𝗼𝘄𝗲𝗿: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗦𝗼𝗻𝘆, 𝗔𝗽𝗽𝗹𝗲, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗼 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 Recently, I learned about 𝗖𝗼𝗻𝗰𝗲𝗻𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗼𝘄𝗲𝗿—when a few players dominate an industry. Let’s understand this better with 𝗦𝗼𝗻𝘆. Back in 1979, Sony launched the 𝘞𝘢𝘭𝘬𝘮𝘢𝘯, which didn’t just redefine portable music—it created the category. Before Sony, music was tethered to living rooms with giant stereos. The Walkman made music personal, portable, and cool. For decades, Sony dominated with the Walkman and later the Discman. Competitors like Panasonic and AIWA scrambled but couldn’t match Sony’s innovation or cultural relevance. Sony wasn’t just a player—it was t͟h͟e͟ ͟p͟l͟a͟y͟e͟r.  But then came 𝗔𝗽𝗽𝗹𝗲. In 2001, Apple launched the i͟P͟o͟d, and everything changed. Apple wasn’t just selling a device; they sold an 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. With 𝘪𝘛𝘶𝘯𝘦𝘴, buying, organizing, and syncing music was effortless. Apple prioritized simplicity and convenience over hardware specs. Meanwhile, Sony fumbled with proprietary formats, clunky software and a fragmented strategy. Sony’s hardware, music, and entertainment divisions didn’t collaborate, and the results showed.  Apple understood that consumers wanted experiences, not just products. The iPod wasn’t necessarily the best hardware, but it worked seamlessly with the broader Apple ecosystem. Sony, on the other hand, stuck to its engineer-first mindset, prioritizing technical superiority over user convenience.  Fast forward to today: Sony is no longer king of the audio world. Apple dominates with 𝘈𝘪𝘳𝘗𝘰𝘥𝘴 𝘢𝘯𝘥 𝘈𝘱𝘱𝘭𝘦 𝘔𝘶𝘴𝘪𝘤, while Sony plays catch-up. 𝗪𝗵𝗮𝘁 𝗖𝗮𝗻 𝗦𝗼𝗻𝘆 𝗟𝗲𝗮𝗿𝗻? 1. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗪𝗮𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: Apple’s success isn’t about better products; it’s about seamless integration. Sony must leverage its strengths in hardware (headphones, PlayStation), music (Sony Music), and entertainment (Sony Pictures) to build a cohesive ecosystem.  2. 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘁𝗵𝗲 𝗨𝘀𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: While Sony excels at engineering, it needs to focus on creating products that are intuitive and easy to use.  3. 𝗕𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗦𝗶𝗹𝗼𝘀: Sony’s divisions need to collaborate. Imagine a future where PlayStation VR, Sony Music, and their headphones work together seamlessly—that’s how you compete with Apple.  𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 Sony’s story is a lesson in how markets evolve. Being first doesn’t guarantee you’ll stay first, and technical superiority means nothing without a great user experience. But Sony still has what it takes to reclaim its spot. The question is: can they adapt to an ecosystem-driven world?  𝗙𝗼𝗼𝗱 𝗳𝗼𝗿 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 - Can individual products compete with ecosystems?   - If you were Sony, how would you challenge Apple today? I hosted an event. I wasn’t supposed to host the event—it was a last-minute decision when the original host (Naman Arora) couldn’t make it due to a cold. I’m thankful for the trust placed in me to handle such an important event. What stood out the most wasn’t just the experience of hosting, but the passion in the room. People showed up not out of obligation or fear of attendance but out of genuine love and curiosity for the subject. And that energy was amplified by the speaker. What I know is Mr Vivek Sharma truly cares for students. That’s why he was there, guiding us at 7 PM on a weekday with the same passion that lit up his eyes when he spoke. His values—passion, continuous learning, helping others, and personal growth—weren’t just on the slide deck; they were alive in their words and actions. It was an action-packed, practical session that taught us far more than any textbook ever could. It was about being a student of life—curious, open, and always evolving. This experience reminded me of the power of showing up with purpose and staying curious. Here’s to more meaningful conversations and learning moments like this. CES 2025: The most powerful tech event in the world. It happened from 7-10 Jan in Las Vegas, Nevada, this year. (Do check out https://www.ces.tech/ all my tech-enthu people.) Amazing products debuted, but something clicked for me. ✨ Halliday Glasses: Halliday Glasses are an innovative pair of smart eyewear that debuted at CES 2025, featuring a unique near-eye display technology called DigiWindow. This technology projects a 3.5-inch screen directly into the user’s line of sight, allowing for discreet access to information such as notifications, real-time language translations, and AI-assisted insights during conversations. 💫 Key Features Proactive AI Assistance: The glasses utilize an AI that can provide context-aware information during discussions, summarize meetings, and even fact-check statements made by conversation partners. Real-Time Translation: Capable of translating between 40 languages in real-time, the glasses display subtitles almost instantaneously as conversations occur. Design and Comfort: Weighing only 35 grams (about 1.2 ounces), Halliday Glasses are designed for all-day wear and are compatible with prescription lenses. They feature a sleek design that resembles regular eyewear, avoiding the bulkiness often associated with smart glasses https://lnkd.in/d9RQHJeB (You can check out their youtube also.) 💥 Other Notable Smart Glasses at CES 2025 Xreal One Pro: Enhanced augmented reality experience with improved display technology. Rokid Glasses: Features a heads-up display and built-in AI assistant for productivity and live translation. Even Realities G1: Discreet design with a hidden monochrome heads-up display for professional use. Loomos.AI Glasses: Integrates ChatGPT for AI assistance and offers high-quality photo and video capabilities. Now two Food's for thought: If we can translate languages with smart glasses, why can’t we translate hand gestures too? Imagine tech that reads your gestures, interprets them in English (or your native language), and then translates them into another language for someone else. Deaf and mute communities? Boom, game-changer. Everyday gestures like pointing, thumbs-up, or even cultural ones? Everyone’s on the same page. It’s like universal sign language but with subtitles. As a kid, I used to wonder if dogs, cats, and all animals had their own language that we just couldn’t understand. Turns out, they do. They’re talking all the time, just not in a way humans can comprehend. So, what if we created something—like a screen or smart device—that could pick up their thoughts, translate their brainwaves or sounds, and spit it out in human language? Your dog's barking turns into “Let’s play!” or “I’m hungry.” Cows could tell farmers what they need. Cats...well, they’d probably just roast us verbally. Who really benefits when a company grows? Lets look at this with Reliance's Jio Example. ✨ 1. The Common Man (Short-Term Winner, Long-Term Loser) ✨ At first, the common man was partying like there’s no tomorrow. Free calls? Free internet? Suddenly, YouTube, WhatsApp, and TikTok weren’t just apps; they were lifelines. Reliance’s genius? They gave us a taste of what life with affordable, high-speed internet could look like. But, like any good dealer, they knew how to hook us: first, the freebie; later, the price hike. Now, here we are, paying ₹800+ for something we once got for free. But can we go back to the days of slow 2G? Nope. We’re psychologically locked in. Reliance owns us now. The common man becomes both the beneficiary and the scapegoat. Why? Because we allowed the market to consolidate, causing the fall of competitors like BSNL, Vodafone, and others. Now, it’s a monopoly (or close to it). Less competition = higher prices. ------------------------------------------------------------------------------------ 🎃 2. Shareholders (The Real Winners) 🎃 Let’s not sugarcoat it. Shareholders are in it to win it. They saw the game plan: Offer free services (short-term loss). Drive competitors out (market consolidation). Reap rewards once prices skyrocket (long-term gain). Shareholders enjoy stock value appreciation. They understand the strategy and bet big. While we’re debating whether ₹800 for internet is worth it, their portfolios are growing. ------------------------------------------------------------------------------------ 🎈 3. Employees (Silent Sufferers) 🎈 When companies grow at this scale, it’s almost always on the backs of employees. Ambitious visions demand Herculean efforts. Employees work longer hours, bear the stress, and in return, get…well, salaries that rarely reflect the actual effort. Reliance’s top-tier folks might enjoy bonuses, but the middle and lower levels? They’re likely caught in a cycle of burnout disguised as hustle. Their hard work fuels the machine, but they don’t get a slice of the bigger pie. ------------------------------------------------------------------------------------ 🧧 4. Top Management (Winners in the Money Game) 🧧 The C-suite isn’t crying about stress. They’re pocketing fat bonuses and stock options. For them, every price hike or market disruption is a direct deposit into their wealth. They are the strategists, the dealmakers, and ultimately the ones pulling the strings. ------------------------------------------------------------------------------------ Continued in chat...... P.S: I don't hate Jio, I am also one of the common man who is using Jio daily. My purpose is to question. Today I found this amazing thing on the Internet. Ever picked up a product, flipped it over, and thought, What even is “Poly-whatever-oxide,” and why am I eating it? Yeah, same here. That’s exactly why ThePom App exists—a game-changer for anyone who’s tired of deciphering ingredient labels like they’re hieroglyphics. 🤯 What is ThePom- Ingredient Checker App? Scan the product, and ThePom does the hard work for you—flagging harmful ingredients, breaking down jargon, and giving you simplified, science-backed insights. ThePom empowers you to: ✅ Shop smarter. ✅ Avoid health risks. ✅ Take control of what goes into (or onto) your body. Free or Premium? Your Call. Free Plan: Covers the basics—quick scans and essential flags. Premium Plan: Unlocks advanced tools like detailed analytics and tailored insights The Bigger Picture ThePom isn’t just an app; it’s a movement. It’s about making ingredient transparency the norm. And with a mission to educate and empower, it’s already changing the way people shop and think about their health. Download it, try it, and see for yourself. Because knowledge isn’t just power—it’s peace of mind. 🛡️💡 #ingredienttransparency #healthtech #smartshopping #ThePomApp #cleanliving #innovation #bettersolutions https://lnkd.in/dXgvnmvG Feed optimization—one of the most underrated survival skills of life. 🛠️ (And how I found Time in an MBA, of All Things ⏰ ) If someone had told me a month ago that I’d have time during my MBA, I’d have laughed. Not a “haha” laugh, but that hollow one you do when you know chaos is waiting right around the corner. ⌚ But here I am, saying it out loud: I have time. No, not “free time” (MBA and free time don’t mix 🥹 ), but the kind where work gets done faster, and my mind feels lighter. How? By cutting the noise. Everywhere. 🤯 ☠️ Instagram: No more “who’s on a beach while I’m in a lecture?” Instead, my feed is art, poetry, and beauty. 15 minutes there feels like a creative recharge, not a competition I never signed up for. 🤖 LinkedIn: Optimized for the people and ideas that matter to me. No hustle porn, no FOMO—just substance. 👾 Twitter & WhatsApp: Organized into buckets. Family? One bucket. MBA chaos? Another. Support groups and personal goals? Separate buckets. It’s like having a filing system for my conversations. 👽 Phone apps: All on one page. No endless scrolling to find an app. Open, act, done. The results? 💫 I Have Time: Not a lot, but enough to breathe, think, and get stuff done faster. Noise reduction = exponential growth potential. 💥 Consistency: I’m back to posting daily on LinkedIn (hello, algorithm gods). Let’s see if I can stick this time. Its a never-ending race. I am still optimizing my digital life. Now I’m also extending this to my physical space—fewer things, less clutter. Minimalism isn’t a Pinterest aesthetic; it’s a survival skill when life feels like a never-ending race. -------------------------------------------------------------------------- I still submit things at the last minute. I still am barely surviving by a thread. I have my knees jam-packed with stuff that I have yet to do. But I have clarity & focus. This isn’t a magic hack or a guru tip. It’s everyday trial and error, lots of frustration, and a hell lot of patience. If this resonated with you, drop a comment or share how you’ve cut the noise in your life. And if you haven’t yet, maybe this is your sign. So the other day I had a case presentation on "Data Visualization through Ages". Me & my team members, true to our MBA nature, did everything last minute. I had 1 hour to create a PowerPoint from raw data, where Gamma or other tools were not able to help me. (because I needed real graphs and charts.) So, what did I do? I embraced the chaos. I threw together a presentation with a few intentional mistakes (cough totally on purpose), skipped the traditional charts and graphs, and focused on storytelling, alignment, and words instead. Why? Because I believe curiosity comes first. The tools on how to make graphs/charts? You can always learn those later. And you know what? It worked. The whole class got involved—spotting errors, debating, laughing, and hopefully learning. What could’ve been just me and the prof discussing a case turned into a full-on class engagement session. Even the professor was happy (I like to think so, only my marks will tell.😏) Did I cringe while making it? Absolutely. Did I cringe while presenting it? I forgot to speak English, spoke in Hindi and not using "class jargons" and using words like "shitty". But did I make the best of what I had? 100%. Turns out, you don’t need perfect visuals or hours of prep—just a willingness to get messy and make it fun. Oh, and if you’re curious, the mistakes I didn’t fix? Well, I’ll leave those for you to find. 😉 Let me know what you’d have done differently, or better yet, tell me if you’ve ever turned chaos into a win like this! #MBAChronicles #MistakesThatTeach #DataStorytelling #LastMinuteWins I was exploring some things online and found this gem. Brainrot.run, the ultimate playground for turning your words into viral-worthy memes. It’s clearly built by someone who understands two universal truths: Memes rule the internet. We all secretly think we’re meme geniuses. By enabling users to create personalized memes effortlessly, Brainrot.run taps into the widespread appeal of meme culture, offering a fun and creative outlet for self-expression. Brainrot.run isn’t about hard sells or flashy ads. Instead, it leans on the natural virality of its product. Every meme created is a potential marketing tool – funny, relatable, and shareable. It’s word-of-mouth marketing at its finest. So, next time you’ve got something witty to say, don’t just tweet it – meme it. Brainrot.run is here to make sure your humor gets the audience it deserves. I like things that challenge the status quo. Something so simple that you'll be wondering why no one thought of this in the first place. Carlsberg Group just pulled off the ultimate marketing mic drop. What you see here is more than just a print ad—it’s a masterclass in creativity and functionality! This isn’t just an ad—it’s a beer opener. Yes, the magazine page in your hands doubles as a bottle opener. Because who has time for boring ads when you can solve real-world problems, like finding a way to open your beer without looking like a caveman smashing it against the table or trying to open it with your teeth? Here’s why this is straight-up genius: 1️⃣ Interactive AF: They didn’t just tell you Carlsberg is “probably the best beer in the world.” They made sure you can crack one open to confirm it. 2️⃣ Problem-Solving Pro-Level: Forgot your opener? Carlsberg: Hold my beer… literally. 3️⃣ Zero Fluff: No fancy colors, no overused stock photos of people laughing over beer. Just crisp instructions and a purpose. This is what advertising should be—smart, fun, and just a little bit smug (but not in an annoying way). A reminder to marketers everywhere: Stop overcomplicating stuff. If it doesn’t make people feel something—or, in this case, open something—it’s just noise. Carlsberg Group, you absolute legends. Thoughts? Or are you too busy folding the page and cracking open a cold one? 🍺 #Carlsberg #MarketingGenius #ProbablyTheBestAd #CreativityUnleashed I was today years old when I learned how hard it is to make reels…. After 480 takes over 2 days from different angles and trying different scripts. And then taking help of 7 different people. And finally editing for 3 hours. Its complete. I am super excited. P.S. Massive respect to all the hardworkers out there. P.P.S. It was for a competition, so I will post it sooner or later over here also. Let’s see where can I take my LinkedIn game with this knowledge. Is the Indian job market playing a Test match or a T20? Just analyzed the latest Naukri.com JobSpeak data, and it reminds me of Rahul Dravid's batting style - steady, resilient, and built for the long game. Here's what's happening on this pitch: - The overall job market grew 2% YoY in November - not a massive six, but a well-placed single that keeps the scoreboard ticking. The real story? The non-IT sectors are becoming the new finishers: - Oil & Gas smashing it at 14% growth - FMCG holding steady at 6% - Facility Management surprising everyone at 27% But here's where it gets interesting: Remember how MS Dhoni promoted himself up the order in crucial matches? That's what tier-2 cities are doing: - Udaipur (+24%) - Bhubaneswar (+21%) - Indore (+19%) The most valuable player? Senior talent (16+ years) with 14% growth. Like vintage wine or a seasoned Mahi - getting better with age! And just like how IPL changed cricket's landscape, AI/ML roles (+20%) are rewriting the rules of the game. What this means for 2025: Talent Strategy - The war for senior talent will intensify - Non-IT sectors will become primary growth drivers - Tier-2 cities will require dedicated hiring strategies Cost Implications - Salary premiums in emerging hubs will normalize - Senior talent costs will continue to rise - Geographic arbitrage opportunities will shrink Operating Model Impact - Hybrid work will become location-agnostic - Hub-and-spoke models will gain prominence - Traditional metro-only strategies will become obsolete What are your views on the HR industry in 2025? #Hiring #India #Trends2025 As a kid who likes vegetables, even as an adult, I don't eat a lot of greens, to be completely honest. But it's important; it's necessary for a child's growth. So how do you tackle this problem? Let's dive into the case study. TL;DR You don’t need to beg kids to eat their greens—just turn it into an adventure they can win. How do you get kids to eat their vegetables? Make it a battle!!!!! 💪 That’s exactly what ITV and Veg Power did with their award-winning campaign, “Eat Them to Defeat Them.” The Problem: Only 1 in 5 primary school-aged children in the UK eats enough vegetables. Cue the mission to make veggies exciting and irresistible. The Campaign: Since its launch in 2019, this creative initiative has: Reached over 80% of households with children through synchronized TV ads across ITV, Channel 4, and Sky. Inspired 650,000 kids to eat more vegetables. Led to an 18-million-unit increase in vegetable sales. How They Did It: Advertising Blitz: A £3M media spend backed by ITV, Channel 4, and Sky put veggies front and center. School Engagement: Over 1,500 schools joined in, serving veggie-inspired recipes, distributing reward charts, and encouraging fun competitions. Making Veggies Fun: The ads turned vegetables into villains kids could defeat by eating them—a creative twist that resonated with young audiences! The Results: “Eat Them to Defeat Them” isn’t just a campaign—it’s a movement changing how children and families approach healthy eating. It shows the power of media and creativity to drive behavior change, one broccoli floret at a time. 💡 Takeaway: Healthy habits don’t have to be boring. A little creativity can make a big difference, especially for the next generation’s well-being. 💬 What’s your take? How can we use creative campaigns like this to inspire positive change? Let’s discuss below! #HealthyEating #CreativeCampaigns #EatThemToDefeatThem #SocialImpact #MediaForGood 💡 Your Potential is a Debt, Not a Gift I read an amazing article, which gave me a fresh perspective on our potential. We all must have had felt this way once that we are not utilizing our full potential. ⛔ We all have that unrealized potential. Here’s the deal: Your potential isn’t just about you. It’s about the people you could help, the lives you could change, and the future you could build. Take this example: Imagine you’ve been sitting on a brilliant business idea—let’s say a subscription service for clothes that never fades🧦. You’ve told your friends about it, you’ve drawn the logo on napkins, but... it’s been three years, and you haven’t started. ↪️ Pay Now: You put in the effort to create a prototype, pitch investors, and risk a little embarrassment to make it happen. ↪️ Pay Later: Five years down the line, someone else launches the exact same idea, and now you’re sulking in unmatched socks. The choice is clear: Pay now: with effort, learning, and action. Pay later: with regret and a painful “what if.” Both hurt. But only one leads to progress. 💬 What’s one thing you’ve been holding off on starting? Drop it in the comments, and let’s make this the week you take that first step. Your future self will thank you! #Potential #TakeAction #Progress #MotivationWithHumor #PersonalGrowth https://lnkd.in/dgdCRiRw https://lnkd.in/dgdCRiRw 💔 What Does Suicidal Look Like? I love reading case studies about marketing and its impact, and I recently came across something that I had to share, and I'll probably shamelessly spam it in all of my Discord, WA, and Telegram groups as well because this is something that is very close to my heart. TL/DR: Check the last line with an emoji. In June 2022, the Campaign Against Living Miserably (CALM) launched "The Last Photo," a poignant initiative aimed at reshaping perceptions of suicide. This campaign highlighted that individuals contemplating suicide often appear outwardly happy, challenging the misconception that suicidal tendencies are always visible. Campaign Overview "The Last Photo" featured an outdoor exhibition on London's South Bank, displaying 50 smiling portraits of individuals who later died by suicide. Initially unbranded, the true significance of these images was revealed during a live segment on ITV's "This Morning," underscoring that "suicidal doesn't always look suicidal." Objectives Raise Awareness: Illuminate the often-hidden nature of suicidal thoughts and behaviors. Encourage Dialogue: Foster open conversations about mental health and suicide prevention. Provide Resources: Equip the public with tools to recognize signs and support those in need. Campaign Elements Exhibition: Displayed life-sized photos of individuals appearing joyful, later revealed as their last images before suicide. Television Integration: Collaborated with ITV for a live reveal, amplifying reach and impact. Multimedia Outreach: Extended through TV commercials, social media, print, and out-of-home advertising. Impact The campaign achieved significant engagement: Media Impressions: 1.6 billion, with zero media budget. Public Interaction: 500,000+ exhibition visitors, with 35% engaging further via QR codes. 🫡 Suicide Prevention: CALM directly prevented 161 suicides in the six months following the campaign, a 48% increase from the previous year. 🫡 Conclusion "The Last Photo" effectively challenged stereotypes surrounding suicide, emphasizing that outward appearances can be deceptive. By promoting open discussions and providing practical resources, CALM's campaign made a substantial contribution to suicide prevention efforts. Start a conversation. Reach out to a friend. Listen without judgment. You never know the difference you could make. 🚀 Revolutionizing Presentations with AI: The Story of Presentations.AI How many hours have you spent on creating presentations by hand, hours and hours tweaking it, aligning it, figuring out the perfect font size. As an MBA student, I face this difficulty almost everyday. Even before this, I still used to create decks during my job, and it used to take days to perfect it. Enter Presentations.AI, created by Sumanth Raghavendra, a platform that’s taking the hassle out of slide creation and redefining how we communicate ideas. Creating professional presentations just got smarter, faster, and simpler. Here’s why this AI-powered tool has to be in your toolkit: 🌟 The Idea Presentations.AI was born with a mission to eliminate the struggle of traditional presentation design. By harnessing the power of AI, it allows users to focus on their message while the platform handles the design brilliance. 🌍 Impact Achieved 1 million users in just 84 days after launch, making it the fastest-growing productivity app ever. Saves time and effort with AI-driven design assistance that transforms ideas into stunning presentations instantly. ✨ Unique Features Personalized Design Suggestions: Tailored recommendations that adapt to your content. Adaptive Templates: Seamlessly adjust to changes while maintaining visual integrity. Brand Consistency: Keeps every presentation on-brand. Multilingual Support: Perfect for global teams. 💡 Business Model The platform operates on a freemium model, offering essential tools for free while unlocking advanced features with a subscription—ideal for casual users and professionals alike. 🛠️ Marketing Strategies Leveraging social media and user testimonials to showcase success stories. Focusing on content marketing to highlight the platform’s versatility across industries. Why It Matters Presentations.AI isn’t just another tool—it’s a time-saver, an enabler, and a game-changer for anyone who’s ever struggled with creating impactful presentations. 💬 Your Turn: Imagine what you could achieve if you left the design to AI. Let’s discuss below! #AI #Productivity #Innovation #PresentationTools #PresentationsAI #DesignAutomation 🌍 Turning Cigarette Waste into Sustainable Products: The Story of Code Effort 🚭 What if I told you that cigarette butts, one of the most littered items in the world, could be recycled into soft toys, cushions, and organic manure? That’s exactly what Code Effort Private Limited , co-founded by Naman Gupta and Vipul Gupta, is doing—proving that innovation and sustainability can go hand in hand. 💡 The Idea Back in 2018, while observing the widespread littering of cigarette butts, Naman realized their massive environmental impact. Determined to find a solution, he partnered with his brother Vipul to develop a unique recycling process, and Code Effort Private Limited was born. 🌍 The Impact 1.2 billion cigarette butts recycled to date. Prevented toxins from contaminating 30 billion liters of water. Offset 48 billion grams of CO₂ emissions. Their recycling process turns cigarette waste into: Soft toys, cushions, and keychains made from recycled filters. Organic manure from processed tobacco and paper waste. 🛠️ The Business Model Collaborates with over 2,000 ragpickers across 250 districts in India for waste collection. Employs advanced recycling techniques to convert waste into marketable products. Creates sustainable livelihoods while tackling pollution. 🚀 The Future Code Effort is scaling up its operations, exploring partnerships across South Asia, and continuously innovating to develop new sustainable products. Their mission? To create a cleaner, greener planet—one cigarette butt at a time. 💬 Takeaway: Code Effort is proof that even the smallest waste, like a cigarette butt, can lead to a big environmental impact. What’s your take on turning everyday waste into valuable resources? Share your thoughts below! 🌱 #Sustainability #Innovation #WasteToWealth #CircularEconomy #CodeEffort #SocialImpact #EcoFriendly 🌺 Transforming Waste into Wonder: The Inspiring Journey of Phool.co 🌍 Did you know that the flowers offered at temples—symbols of devotion—often end up polluting rivers? That’s where Phool.co steps in, turning a problem into an opportunity for sustainability and innovation. Co-founded in 2017 by Ankit Agarwal and Prateek Kumar, this Kanpur-based startup is on a mission to recycle floral waste into eco-friendly products while empowering marginalized communities. Here’s why their journey is nothing short of extraordinary: 💡 The Idea: The founders were struck by the sheer volume of flower waste polluting rivers and decided to act. Their vision? Upcycle temple flowers into products that are not just sustainable but also revolutionary. 🌍 Impact: Environmental: Over 11,060 metric tonnes of flowers have been recycled, reducing pollution and promoting sustainability. Social: Phool.co employs over 300 women from marginalized communities, providing them with stable livelihoods and dignity. 🛠️ Innovative Products: Incense Sticks & Cones: Charcoal-free, natural, and handcrafted from recycled flowers. Fleather: A vegan leather alternative made from flower waste that’s disrupting the fashion industry. Organic Compost: Vermicompost created from leftover floral waste, ideal for sustainable gardening. 🚀 Future Prospects: Phool.co is more than a company—it’s a movement. With plans to expand globally and innovate further, they’re setting benchmarks in circular economy models. 💬 Takeaway: Phool.co is proof that business can be a force for good. By blending innovation with purpose, they’ve created a brand that doesn’t just sell products—it inspires change. What do you think of such initiatives? Would you choose products that make a positive environmental and social impact? Let’s talk sustainable innovation below! 🌱 #Sustainability #CircularEconomy #Innovation #SocialImpact #PhoolCo #EcoFriendly #Fleather 🌍 Turning Pollution into Purpose: The Story of CarbonCraft Design 🛠️ Did you know that a single tile can save up to 5 kg of carbon emissions? That’s exactly what CarbonCraft Design, founded by Tejas Sidnal, is doing—revolutionizing the construction industry, one handcrafted tile at a time. Here’s why this innovation caught my eye: 💡 The Idea: Tejas Sidnal, an architect with a passion for biomimicry, saw an opportunity to tackle air pollution through design. His vision? Transform harmful carbon emissions into beautiful, sustainable tiles that not only reduce pollution but also revive traditional craftsmanship. 🌍 Environmental Impact: Each Carbon Tile is made by upcycling carbon from industrial waste streams and air pollutants. The process prevents these harmful particles from entering our atmosphere, directly addressing one of today’s biggest environmental challenges. 🛠️ A Blend of Innovation & Tradition: The tiles are crafted using artisanal techniques, blending sustainability with heritage. This also provides a livelihood for traditional craftsmen, making it a win-win for the planet and people. 🚀 Future Prospects: CarbonCraft has already collaborated with major brands like Adidas and is working with real estate leaders like JSW and Godrej to scale up. As they refine their processes, they aim to make carbon-negative building materials accessible to all. 💬 Takeaway: CarbonCraft Design is proof that sustainability and innovation can go hand in hand. It’s not just about reducing pollution; it’s about creating a legacy where the products we use make the world cleaner and greener. What do you think about solutions like this? Would you consider using such materials in your projects? #Sustainability #Innovation #AirPollution #CarbonCraftDesign #SustainableDesign #CircularEconomy 🌊🐢 Lending a Hand: When Did You Last Help Someone In nature, even dolphins lend a fin to push struggling turtles to safety. Why? Because collaboration sustains our ecosystems—and it’s the same in business. Success isn’t a solo journey. It’s about lifting each other up to build something bigger than ourselves. 💡 Here are 2 simple tips to embrace this mindset: 🌱 Support your team like you’d want them to support you. Treat others as you’d like to be treated—mutual respect builds stronger bonds. 🌍 Think sustainably. Work together for solutions that last—for people and our planet. Just like nature, we thrive when we care together. Let’s create a world where help flows in every direction, making us stronger, united, and ready for the future. 🤝 What’s your take on this? ♻️ Share if you want to inspire others to grow their network and make a difference. 🌞 #Collaboration #Sustainability #MutualSupport #Teamwork #GrowthMindset #ADGTech #work #perspective #determination VC goes to respective owner 🎵 Spotify Wrapped: A Masterclass in Personalized Marketing 🎵 Its that time of the year when our stories will be filled with Spotify wrapped soon. Each year, Spotify Wrapped takes over our social feeds—but it’s more than just a fun recap of our music habits. It’s a brilliant example of data-driven marketing that creates deep emotional resonance with its audience. Here’s why it works: 💡 Personalization: Wrapped transforms our listening data into unique, shareable stories. 📱 Shareability: It’s designed to thrive on social platforms, turning users into brand ambassadors. 📈 Results-Oriented Strategy: This approach led to a 22.7% increase in Premium subscribers and a 60% rise in Gen Z engagement! Spotify Wrapped isn’t just a recap—it’s a cultural moment, powered by strategy, creativity, and user data. How can your brand create its own Wrapped moment? #MarketingStrategy #SpotifyWrapped #Personalization #BrandEngagement How Apple and Nike Have Branded Your Brain 🧠 Did you know your brain might think of Apple or Nike the same way it does about family? That’s the power of branding done right! I recently watched a fascinating video by Big Think titled "How Apple and Nike Have Branded Your Brain" that dives deep into how these companies have become more than just brands. They’ve created emotional connections that influence our behaviors and self-identity. 🏅 Key Takeaways: Emotional Bonds: Apple users show brain responses similar to how we react to loved ones. This shows the emotional depth of effective branding. Identity Alignment: Nike and Apple aren’t just selling products—they’re selling what it means to be you. Their branding makes consumers feel like the products represent their personal values and aspirations. Behavioral Shifts: People don’t just buy these brands for functionality—they pay a premium because of what the brand says about them. 🔑 The Big Lesson: A strong brand goes beyond selling a product—it becomes part of a consumer’s identity. When customers feel personally connected to your brand, they don’t just buy—they advocate. 👉 How does your favorite brand make you feel? Let’s discuss how branding shapes our choices in the comments! #Branding #ConsumerPsychology #MarketingStrategy #Apple #Nike #BigThink #PersonalIdentity 🌟 How did DMart go from a humble retail idea to India’s retail juggernaut? Here’s a story of low prices, high efficiency, and even higher profits. 🛒 Under the strategic leadership of Radhakishan Damani, DMart has cracked the code of retail success in India—and it’s doing it with discounts so deep, even the price tags feel lighter. Let’s dive into the secret sauce: 📊 The Highlights: 💰 DMart’s share price has skyrocketed by 580% since its IPO—because investors know a good deal when they see one. 📈 Profits? Up by a jaw-dropping 1700% between 2012 and 2021. (Imagine your salary doing that!) 🛍️ Prices are 6–15% lower than MRP, making customers feel like every shopping trip is Diwali. 🚀 High sales volume + quick inventory turnover = a financial win-win. 🏢 The Strategy: 💸 Ownership is power: DMart owns most of its stores, saving big on rent and boosting margins. 🏬 Go where others won’t: Its focus on tier two and three cities taps into untapped markets while keeping real estate costs low. 📉 Pricing that wins hearts (and wallets): DMart’s consistent discounts ensure middle-class loyalty—because, in India, saving ₹10 still feels like a small victory. 🏗️ Slow and steady: Careful expansion means DMart understands its customers better than most retailers. 🛒 The Insights: DMart prioritizes volume over margin—turning every shopper into a returning customer who buys that one more thing. Its frugal, efficient model demonstrates that cost-cutting doesn’t have to mean corner-cutting. 🚀 What’s Next? With India’s growing middle class still largely underserved, DMart is well-positioned to keep growing. The formula is simple but genius: meet customers where they are, offer unbeatable prices, and stay operationally sharp. 💡 Takeaway: DMart is proof that in the battle of retail, it’s not just about making money—it’s about making sense (and cents). 👉 Now over to you: How do you see India’s retail market evolving in the next decade? Share your thoughts below! 🌿 Turning Pineapple Waste into Fashion Gold! 🍍 I read an amazing case study from 🍣 Rob Estreitinho on his newsletter SalmonThoery on Ananas Anam Ltd Dole Food Company is one of the world's largest pineapple producers. Dole partnered with Ananas Anam to create Piñatex, a sustainable leather alternative from pineapple leaves, addressing waste and environmental harm. Highlights 🌱 Pineapple Waste: Over 2.5 million tons of pineapples are grown in the Philippines, resulting in significant leaf waste. ♻️ Methane Emissions: Three tons of leaves are wasted for every ton of pineapples, contributing to harmful methane emissions. 🌍 Sustainable Partnership: Dole collaborates with Ananas Anam to produce Piñatex, a vegan leather alternative from pineapple leaves. 💧 Environmental Benefits: Piñatex production requires no water, land, or fertilizers, outperforming traditional leather in sustainability. 👗 Fashion Industry Impact: Over 200 brands globally use Piñatex, promoting eco-friendly fashion, including major companies like Hugo Boss and Nike. 💰 Income Opportunities: The partnership helps farmers convert waste into income, fostering economic growth. 🌿 Zero Waste Goal: Dole aims for zero waste from its farms by 2025, demonstrating a commitment to sustainability beyond food production. Key Insights 🌾 Pineapple Waste Management: The staggering amount of pineapple leaves wasted poses an environmental challenge that can be mitigated through innovative solutions like Piñatex. 🌡️ Global Warming Concerns: The methane produced from rotting pineapple leaves is a significant climate issue, highlighting the need for sustainable waste management strategies. 🌍 Pioneering Sustainable Fashion: The emergence of Piñatex illustrates a growing trend in the fashion industry toward sustainable materials, pushing brands to adopt eco-friendly practices. 🐾 Cruelty-Free Alternative: Piñatex offers a vegan leather option that avoids the ethical concerns associated with animal leather, appealing to conscious consumers. 🔄 Circular Economy Approach: By turning agricultural waste into a valuable product, the partnership exemplifies a circular economy model that maximizes resource use and minimizes waste. 📈 Market Adoption: The widespread adoption of Piñatex by major brands indicates a shift in consumer preferences toward sustainable materials, driving the fashion industry towards greener practices. 🌱 Dole’s Commitment: Dole’s goal of achieving zero waste reinforces its dedication to sustainability and sets a benchmark for other agricultural producers to follow. Kudos to Dr Carmen Hijosa & her team on this amazing feat. Now, the next time you grab a pineapple, just remember: You might be holding the future of fashion in your hands... and not just a juicy snack! 🍍✨ #Sustainability #CircularEconomy #Piñatex #EcoFashion #Innovation Are you overcomplicating your marketing? h/t Rosalind Toews for the 🔥 reminder: "I think we seriously overcomplicate marketing sometimes. 🤷‍♀️ We get so caught up chasing trends that we forget the foundations. When it comes down to it, all great marketing is just— STRATEGY derived from → RESEARCH combined with → LISTENING to our audiences, so that we can create great → CONTENT that shows them we truly → UNDERSTAND them and brings them → VALUE That's what 𝘳𝘦𝘢𝘭𝘭𝘺 builds → TRUST If Chat GPT can understand that, then we can too. Let's nail the foundations before we chase the trends! 👏 -- 👋 That's what makes PMM great. It keeps you 100% focused on strong basics. This is gold. Failure is a skill. You can be weak at failure—allowing a stumble to derail your confidence, break your flow, and slow your progress. You can be strong at failure—using the stumble to advance your knowledge, improve your edge, and win the next battle. Your entire life will change the moment you stop fearing failure as a foe and start embracing failure as a friend. The world isn't run by perfect people who never failed. The world is run by imperfect people who failed over and over again—but who used every failure to set the conditions for their future success. Maybe that failure you just experienced isn't the end after all. Maybe that failure you just experienced is your starting line. https://lnkd.in/dUP3krbT https://lnkd.in/dUP3krbT https://lnkd.in/dUP3krbT Did you know this? This is absolutely crazy. . . Who would have thought Stadium Ads could be so innovative? When did you learn about it? **Title: Mastering Consistent Content Creation on LinkedIn** When it comes to LinkedIn, the ability to consistently create engaging content can sometimes seem like a Herculean task. However, it's not as intimidating as it may appear. **The Problem: Inconsistent Content Creation** Many professionals struggle to create content regularly on LinkedIn. This inconsistency often stems from a lack of content ideas, time constraints, or simply not understanding the platform's potential. **Why It’s a Problem** Inconsistent content creation can lead to decreased visibility, limited engagement, and missed opportunities for networking or business growth. As a platform primarily used by professionals, LinkedIn is a goldmine for networking and opportunity - but only if leveraged properly. **The Proposed Solution** A simple way to overcome this problem is by developing a content calendar for LinkedIn. This involves brainstorming ideas, scheduling posts, and regularly evaluating your content's impact. **Implementation Steps** Here’s a step-by-step guide to implementing the solution: 1. **Brainstorm Ideas**: Think about topics your network will find interesting or helpful. These could be industry insights, personal experiences, or even inspiring quotes. 2. **Schedule Posts**: Once you have a list of topics, schedule when you'll post them on LinkedIn. The platform's analytics can help you determine the best times to post for maximum engagement. 3. **Evaluate Impact**: Regularly review your post analytics to understand what type of content resonates best with your audience. Use these insights to refine future posts. **Expected Results** By adopting this approach, you can expect increased visibility, better engagement, and a more consistent online presence. This solution will ultimately help you to utilize LinkedIn as a powerful networking and business development tool. Overcoming the challenge of inconsistent content creation can significantly improve your LinkedIn experience. By implementing a content calendar, you're likely to achieve better results and engagement rates. So, what challenges have you faced when creating content on LinkedIn? #LinkedIn #ContentCreation #Networking