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Andrew Rothbart

Andrew Rothbart

by Andrew Rothbart

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About

Former big tech engineer turned startup CTO/founder. Keyplay is the ICP modeling and account scoring solution for modern B2B. Learn more at keyplay.io Positions: Co-founder & CTO at Keyplay (2022 - Present), Co-founder & CTO at PeerSignal.org (2022 - Present), Staff Software Engineer at Chan Zuckerberg Initiative (2021 - 2022), Startup Technical Advisor at Unknown Company (2020 - 2021), Head of Engineering for Facebook Audience Network at Facebook (2010 - 2020), Software Engineer at Microsoft (2007 - 2010) Skills: Product Development, Leadership, Team Building, Go-to-Market Strategy, Distributed Systems, Software Engineering, Software Design, Agile Methodologies, Software Development Recent Posts: Proud of our small team for hitting the 'high performer' quadrant in our first G2 grid report. Just getting started! Know anyone who might be interested? This is a nice opportunity for someone up and coming to get in on the 'ground floor' and kickstart their career. Love when our team gets feedback like this. Really excited about the process and tech we're building to deeply understand ICP at Keyplay. This is a fun deck to flip through. More of these coming in the future :) Proud of our engineering team for building a world class HubSpot integration. Excited to bring this to an underserved market! I'm an engineer at heart — I love building. But what really gets me fired up is when something I've helped build is obviously useful/helpful. Really excited to be getting this feedback from one of our early customers. Today, I’m proud to introduce Keyplay and announce our $3M seed funding. 11 months ago we didn’t have a product in mind. Adam Schoenfeld and I started with PeerSignal.org to address the content we thought was missing in B2B SaaS. We're both data-minded and value efficiency. We wanted to go to market differently. Instead of anecdotal advice, we focused on market research. We developed signals to track the market. We analyzed. We visualized the data, wrote in-depth reports, and curated galleries. Eventually, we saw the signals for our own product and go-to-market. PeerSignal, our media entity, is phase one. Keyplay, our software product, is phase two. I knew we had something special when people started emailing “can you help with my ideal account list.” Not for research – for sales. Such an old problem, but they didn’t have a trusted solution. If you’d like to see what we’ve been building quietly with our first 8 design partners, our website is now live at keyplay.io. As always, we’d love your feedback. Thanks for being part of our journey. #sales #marketing #b2b #keyplay Couldn't have picked a better co-founder to build this with. We're just getting started.

Additional Details

Created
January 1, 1970
Creator
Andrew Rothbart
Category
Personality Emulation
Capabilities
persona

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