As a Marketing enthusiast with a strong background in digital marketing and automation, I have a proven track record of driving growth and engagement through innovative strategies. I have successfully increased client base by 30% and revenue through cross-selling and upselling initiatives at Spotter Security. I also led social media marketing and digital campaigns at Tkxel, exponentially increasing brand reach and visibility. I am currently pursuing my Masters in Public Informatics with an AI concentration at Rutgers University–New Brunswick, where I am also working as a Marketing RA. I am passionate about applying my skills and knowledge to create impactful solutions that enhance customer experience and drive business growth. I am always eager to learn new technologies and explore new opportunities in the field of marketing and automation. Positions: Digital Growth & Marketing Automation Manager at Spotter Security (2022 - 2024), Growth Marketing Specialist at Elite Rooter (2023 - 2024), Marketing Lead at Tkxel (2021 - 2022), Communications Executive at Jazz (2019 - 2020), United We REACH, at United We REACH (2018 - 2019) Skills: Media Relations, Automation, Educational Leadership, Leadership, Website Building, Communication and coordination skills, Portfolio Management, Business decision support , Communication skills, Customer Relationship Management , Market Analysis , Machine Learning, behavioural imaging, Policy Analysis, IT Security Policies, Content Strategy, Artificial Intelligence (AI), Data Analysis, Building Performance, Attention to Detail, Operations Management, Conversion Optimization, Digital Strategy, Marketing Management, Staff Development, SOP Development, Project Coordination, Search Engine Optimization (SEO), Project Management, Marketing, E-Commerce, Customer Relationship Management (CRM), Business-to-Business (B2B), Creative Strategy, Sales, Mobile Applications, Web Development, Sales Funnel Optimization, Process Improvement, Product Management, Product Marketing, New Business Development, Sales Management, Strategic Partnerships, Account Management, Client Relations, Email Marketing, Search Engine Marketing (SEM), Paid Social Media Advertising, Branding & Identity Recent Posts: You rely on a security service provider to safeguard your site and make sure that your security systems are always up and running. But the moment an incident happens and you're relying on your video footage to find an answer, it turns out that the cameras weren't even recording. Missing Video Syndrome can occur because of hardware or software negligence by your service provider. 📹 🎦 Make sure to choose a reliable security provider who is aware of all the reasons that can result into Missing Video Syndrome and does everything to assure that this never happens. You deserve to feel safe at all times. 💡 Hello All, Someone I know is hiring for the following 2 positions: Wordpress Developer and an SEO+Content Specialist - Please refer - Wordpress Developer: - IT Graduate with a dynamic skill set -2+ years of industry experience -Passion to create dynamic websites -Self-driven and responsible -Should have experience of working with tech company in the past SEO+Content Specialist: - IT Graduate with 2+ years of industry experience - SEO strategy and execution - Technical, On-page and Off-page SEO - SEO optimized content writing and copywriting experience - Website optimization for improving SEO and website rankings *Market competitive salary and perks* Send your CVs to faran@survyc.com with the position in subject line. Choosing the right security system for your site is the first step towards making your workplace safe for your employees and clients. 🏢 Spotter Security highlights what could go wrong if you make a poor decision and how making the right call will save the day, quite literally. 📹 Business takes place between people. Let's talk about how solving problems for people is different from selling solutions to them 🤔 🔎 Great business owners understand that connecting with customers on a human level drives authentic relationships and fuels growth. We tend to not pay attention to security until an incident makes us aware of the vulnerabilities. Businesses do not have to potentially suffer from huge losses; proactive measures and relying on a trustworthy provider can ensure peace of mind against unforeseen risks. Here's what I mean: Do you know about Spotter Security's Control Desk service? https://lnkd.in/dkmYYxNJ Security Systems Management is more complex than it appears to be. Here are a few technical aspects of Security Systems Management that we're sharing with you as a refresher to a holistic maintenance and management practice. We give you two options✌️. Keep all these domains covered and make sure that your security is never compromised or just handover the hassle to Spotter Security's Control Desk service and let us take care of it. To see our Control Desk service in action, follow the link: https://lnkd.in/dmyf4AT4 #technology #spottersecurity #controldeskservice #security #business Sharing the tricks of the trade with you right from our expert desk. Take notes to take control over your security systems or you could just handover the hassle to experts 😉 Visit: https://lnkd.in/dkmYYxNJ Ouch!! We've got to take responsibility for our own actions. or we can just hire the control desk service to manage the maintenance and upkeep of our business security systems. What a relief, right? Check this out: https://lnkd.in/dkmYYxNJ Imagine looking for a video evidence on your site after a incident has been reported but you find out that your installed security cameras weren't even recording...ohh the horror!!! Tune in, while we deep dive into Missing Video Syndrome, what causes it and how it can be prevented. Helping business owners identify their target ICP is what differentiates a good marketer from an average one. ✅ Here's what your first milestone with any service or product should look like: - Understanding business goals 🥅 - Drafting an ICP 💻 - Making customer personas 👵 You know who is the focal person in all of this? -The business owner you're working for. Help them refine their vision to get them going and growing. #marketing | #brandidentity | #Entrepreneurship | #Work | #Success #Creativity | #Inspiration Helping business owners identify their target ICP is what differentiates a good marketer from an average one. ✅ Here's what your first milestone with any service or product should look like: - Understanding business goals 🥅 - Drafting an ICP 💻 - Making customer personas 👵 You know who is the focal person in all of this? -The business owner you're working for. Help them refine their vision to get them going and growing. #marketing | #brandidentity | #Entrepreneurship | #Work | #Success #Creativity | #Inspiration 🚀Crafting Landing Pages 101: Make 'Em Stop, Scroll, Convert! A no-nonsense guide to whipping up killer landing pages that pack a punch. Swipe through to know more! ✨ #enterpreneurship | #growth | #success | #technology | #innovation Are you one of those people who think that adding a #hashtag ranks your content on Instagram ? 🤳 🤔 As a Marketer, let me bust a myth...they don't help in ranking your content anymore. 📈 😯 Instead they should be used for categorizing your content, here's what I mean: #DigitalMarketing | #Growth | #SocialMediaMarketing | #Marketing | #Success With social media marketing at the helm of the digital marketing ecosystem, LinkedIn content is becoming more important. 📱 Everyone needs interactions and engagement on their content (including me😜) 🧠 Quality thought leadership content on LinkedIn can improve brand image and promotes the services of different companies as well. #ContentMarketing | #Entrepreneurship | #Growth | #Success | #PersonalBranding | #DigitalMarketing With social media marketing at the helm of the digital marketing ecosystem, LinkedIn content is becoming more important. 📱 Everyone needs interactions and engagement on their content (including me😜) 🧠 Quality thought leadership content on LinkedIn can improve brand image and promotes the services of different companies as well. #ContentMarketing | #Entrepreneurship | #Growth | #Success | #PersonalBranding LinkedIn is one of the most powerful professional platforms...right? But are we using it the right way? Here's how you can alleviate your professional standing to leverage LinkedIn's power and impress potential employers, clients and followers. #LinkedIn | #DigitalMarketing | #Branding | #Entrepreneurship | #Marketing When it comes to running successful organizations, employee retention is the secret technique! 🤝 Productive and happier employees have better motivation to work towards the company's prosperity.💼 Overlooking things which benefit the employees like the amount of insurance, raises or bonuses 🤑 , these types of incentives affect the employee's morale 😄 a lot. #Success | #Culture | #Work | #Entrepreneurship | #Growth | Internships are crucial for students to catch a glimpse of what they will be facing in a few years. 🥇 However, those internships can be frustrating for the interns if they are unpaid. 💰 😑 In the current inflation, not paying a stipend which at least covers the basic costs for the intern is unethical. 💸 #growth | #job | #work | #entrepreneurship | #internship | #culture | #success Internships are crucial for students to catch a glimpse of what they will be facing in a few years. 🥇 However, those internships can be frustrating for the interns if they are unpaid. 💰 😑 In the current inflation, not paying a stipend which at least covers the basic costs for the intern is unethical. 💸 #growth | #job | #work | #entrepreneurship | #internship | #culture | #success If you're struggling to come up with ideas for content, 🤔 🧠 Here's how can we come up with content ideas. FAST! ⚡ #marketing | #digitalmarketing | #innovation | #entrepreneurship | #success | #growth Lots of growing companies spend money on Meta Ads to increase social media engagement. It might not be the most optimized way of spending money, especially for a growing business. However, their effectiveness is quite limited in achieving short-term goals. They are more effective if you have some long-term goals in your mind. #DigitalMarketing | #Growth | #Marketing | #Success | #Entrepreneurship When it comes to running successful organizations, employee retention is the secret technique! 🤝 Productive and happier employees have better motivation to work towards the company's prosperity.💼 Overlooking things which benefit the employees like the amount of insurance, raises or bonuses 🤑 , these types of incentives affect the employee's morale 😄 a lot. #Success | #Culture | #Work | #Entrepreneurship | #Growth | You've nailed the interview 👍 but it's not over yet. ⏳ 🗣 "Do you have any questions for us?" Go for something that makes you stand out. Use this question to find out more about the company. 🤓 #hiring | #recruitment | #work | #success | #growth | #entrepreneurship You've nailed the interview 👍 but it's not over yet. ⏳ 🗣 "Do you have any questions for us?" Go for something that makes you stand out. Use this question to find out more about the company. 🤓 #hiring | #recruitment | #work | #success | #growth | #entrepreneurship If you're struggling to come up with ideas for content, 🤔 🧠 Here's how can we come up with content ideas. FAST! ⚡ #marketing | #digitalmarketing | #innovation | #entrepreneurship | #success | #growth People don't leave bad jobs, they leave bad managers. Saying goodbye to employees and finding replacements is always a tough ask. You have to respect your employee's decision, but why would they make it in the first place? Identifying the underlying issue is a good first step. To improve your employee retention, you must focus on improving your work culture and making sure your staff are compensated well. After all, when people feel like they're being taken care of, they're more likely to stick around and give their best. So make those conversations happen and talk to your employees about how they can feel motivated and happy to be part of the team! #culture | #entrepreneurship | #jobs | #growth | #success Most companies suck at setting goals. 🏢 But Google, Amazon and Microsoft figured it out years ago by using OKRs. 💻 Most goal-setting frameworks are not effective because of the gap between strategies and execution. 🤔 OKRs bridge that gap by providing a clear framework that clarifies strategy, execution and how to measure your execution. 📊 #work | #growth | #success | #culture | #projectmanagement | #innovation | #motivation If you are looking to reduce screen time, I have the perfect 30-second iPhone hack for you! Grayscale Mode removes the colours to make your phone immediately less addicting. You can turn it on by following these steps: 1- Settings 2- Accessibility 3- Display & Text Size 4- Color Filters -> On 5- Grayscale For Samsung users: Grayscale Mode on Samsung Galaxy: 1- Settings 2- Accessibility 3- Visibility Enhancements 4- Color Correction 5- Grayscale I have used Grayscale Mode since April, and I've seen my screen time drop and my focus rise. #work | #growth | #success When asked the question “What is your marketing strategy”. 🤔 Channels are the first things mentioned. 👀 They are not the strategy. ❌ Strategy is identifying a problem and then working towards solving it. Solving it depends on the objective setting and how you use tools such as Google Ads and SEO for that. 📈 #entrepreneurship | #work | #job | #success | #growth | #innovation | #technology When asked the question “What is your marketing strategy”. 🤔 Channels are the first things mentioned. 👀 They are not the strategy. ❌ Strategy is identifying a problem and then working towards solving it. Solving it depends on the objective setting and how you use tools such as Google Ads and SEO for that. 📈 #entrepreneurship | #work | #job | #success | #growth | #innovation | #technology Always knew that Rashid Naeem Aziz was setting out to change the world 🙌 This is a brilliant piece on the importance of environmental education for developing countries. 🌱 So proud of you, Sensei! 👏 If you are looking to reduce screen time, I have the perfect 30-second iPhone hack for you! Grayscale Mode removes the colours to make your phone immediately less addicting. You can turn it on by following these steps: 1- Settings 2- Accessibility 3- Display & Text Size 4- Color Filters -> On 5- Grayscale For Samsung users: Grayscale Mode on Samsung Galaxy: 1- Settings 2- Accessibility 3- Visibility Enhancements 4- Color Correction 5- Grayscale I have used Grayscale Mode since April, and I've seen my screen time drop and my focus rise. #work | #growth | #success If you are looking to reduce screen time, I have the perfect 30-second iPhone hack for you! Grayscale Mode removes the colours to make your phone immediately less addicting. You can turn it on by following these steps: 1- Settings 2- Accessibility 3- Display & Text Size 4- Color Filters -> On 5- Grayscale For Samsung users: Grayscale Mode on Samsung Galaxy: 1- Settings 2- Accessibility 3- Visibility Enhancements 4- Color Correction 5- Grayscale I have used Grayscale Mode since April, and I've seen my screen time drop and my focus rise. #work | #growth | #success Like most of us, hiring managers are also unknowingly stuck in a cycle of toxic and exploitative practices. 👨‍💼 One such practice is paying an employee based on their previous salary and not how much experience they bring on or how well they can do the job. 💰 These exploitative practices decrease employee productivity and motivation. 📉 #motivation | #innovation | #culture | #jobs | #growth | #success There is a lot of jargon used while setting up digital businesses. 👨‍💼 Let's discuss some of the words that you would hear from designers and marketers. These are some of the simpler ones that you should ABSOLUTELY know before getting into a digital business or setting up your own: ↘ #entrepreneurship | #innovation | #technology | #growth | #success People don't leave bad jobs, they leave bad managers. Saying goodbye to employees and finding replacements is always a tough ask. You have to respect your employee's decision, but why would they make it in the first place? Identifying the underlying issue is a good first step. To improve your employee retention, you must focus on improving your work culture and making sure your staff are compensated well. After all, when people feel like they're being taken care of, they're more likely to stick around and give their best. So make those conversations happen and talk to your employees about how they can feel motivated and happy to be part of the team! #culture | #entrepreneurship | #jobs | #growth | #success People don't leave bad jobs, they leave bad managers. Saying goodbye to employees and finding replacements is always a tough ask. You have to respect your employee's decision, but why would they make it in the first place? Identifying the underlying issue is a good first step. To improve your employee retention, you must focus on improving your work culture and making sure your staff are compensated well. After all, when people feel like they're being taken care of, they're more likely to stick around and give their best. So make those conversations happen and talk to your employees about how they can feel motivated and happy to be part of the team! #culture | #entrepreneurship | #jobs | #growth | #success With the increase in start-ups in Pakistan, the number of co-working spaces has also increased. Co-working spaces have become a game-changing solution for many. People have different opinions about these dynamic work environments, but the real value comes from what each space has to offer. My three favorite co-working spaces are: 1️⃣ Daftarkhwan 2️⃣ COLABS 3️⃣ PopCorn Studio There are some benefits associated with co-working spaces in general: #productivity | #inspiration | #entrepreneurship There is a lot of jargon used while setting up digital businesses. 👨‍💼 Let's discuss some of the words that you would hear from designers and marketers. These are some of the simpler ones that you should ABSOLUTELY know before getting into a digital business or setting up your own: ↘ #entrepreneurship | #innovation | #technology | #growth | #success To find success in anything, there's one important rule: Learn from anyone you can. 🙌 Highly effective people have some shared traits that are not god-gifted but learnt and built through discipline 🚀 #motivation | #inspiration | #entrepreneurship | #digitalmarketing | #success Dreading Monday? The pile of work from Friday will probably have increased as well. It might be better if we don’t see Monday like that. Let’s look at it as the start of something new and better. A new week full of opportunities. Here is how you can do it: #opportunities | #mondaymotivation | #work | #mondayblues With the increase in start-ups in Pakistan, the number of co-working spaces has also increased. Co-working spaces have become a game-changing solution for many. People have different opinions about these dynamic work environments, but the real value comes from what each space has to offer. My three favorite co-working spaces are: 1️⃣ Daftarkhwan 2️⃣ COLABS 3️⃣ PopCorn Studio There are some benefits associated with co-working spaces in general: #productivity | #inspiration | #entrepreneurship I remember getting intimidated by these job posts at the start of my career. 😣 So, here is a short translation of what companies in Pakistan (not all) mean when they say the following 😉 #hiring | #culture | #socialmedia | #innovation | #growth Tired of getting irrelevant and outdated search results while finding something important? These techniques were a life-saver for me while researching various topics and can do good for you as well. #inspiration | #innovation | #research | #entrepreneurship Do you believe in manifestation? What even is manifestation? It is all about visualizing and how you can align yourself to work towards your goals and dreams. Hugh Jackman does it in 3 easy steps Here is how: #work | #manifestation | #HughJackman | #visualization It is a common perception among some remote workers that it affects productivity. Do you think working in an office around other people with similar jobs improves productivity? #productivity | #innovation | #technology | #remotework | #work Everyone seems to be chatting about Chat-GPT. People are using it every day from cheating in exams (not advisable) to generating social media content (not us). Want to know the secret to upgrade your usage of Chat-GPT without buying the Pro Version? Install these plug-ins and share what you think. #artificialintelligence | #success | #creativity | #technology | #innovation I remember getting intimidated by these job posts at the start of my career. 😣 So, here is a short translation of what companies in Pakistan (not all) mean when they say the following 😉 #hiring | #culture | #socialmedia | #innovation | #growth I remember getting intimidated by these job posts at the start of my career. 😣 So, here is a short translation of what companies in Pakistan (not all) mean when they say the following 😉 #hiring | #culture | #socialmedia | #innovation | #growth Annual Reviews can suck, if you don't know how to put forward a review of your contributions to the company. Also we all know how important it is to get a raise or to qualify for a performance bonus. Wondering how? Here are some tips: #Review | #Raise | #Compensation | #Work | #Bonus