I’m an innovative marketer driven by a passion for embracing new technologies and human psychology to achieve impactful results. My journey has been marked by a deep curiosity and early adoption that fuels my research into the latest tools and trends. This approach allows me to modernize outdated processes and provide valuable mentorship to my team, ensuring we stay ahead of the curve. My strength lies in my ability to blend intuitive interpersonal communication with rigorous analytical skills. I excel at resonating with target audiences by uncovering hidden drivers and mapping trends, which helps me craft compelling marketing strategies that drive brand growth and revenue. I dive into each project by unraveling the full story of my client’s journey—where they stand now, the hurdles they’ve overcome, and their dreams for the future. This deep insight allows me to set clear, achievable goals and consistently deliver on my commitments with precision and creativity. Recognized for my reliability and positivity, I approach every challenge with a fresh perspective and a calm demeanor. Whether it’s through strategic vision, collaborative brainstorming, or hands-on coaching, my goal is to inspire and achieve excellence. I’m dedicated to making meaningful connections and transforming marketing challenges into opportunities for success. ▪️ INSPIRE Spearheaded a promotional calendar that boosted brand visibility and significantly impacted revenue growth for private label products, driving a 20% increase in sales. Developed and executed marketing strategies for new store openings, setting the stage for successful market entries and enhanced brand consistency. ▪️ INNOVATE Implemented advanced AI tools and modernized outdated marketing processes, leading to a 30% increase in organic lead generation and saving $30,000 annually. Pioneered the use of new digital technologies and strategies, resulting in improved client engagement and a substantial rise in brand awareness. ▪️ TRANSFORM Overhauled the marketing approach for local businesses by crafting targeted digital content and optimizing social media algorithms, achieving a 50% boost in organic reach. Revamped outdated workflows and client communication processes, enhancing team productivity and client satisfaction through streamlined systems. Positions: Marketing Specialist at AxisCare Home Care Software (2025 - Present), CEO & Founder at NextGen Media, LLC (2022 - Present), Digital Marketing Specialist at CEFCO Convenience Stores (2023 - 2025), Marketing Manager at People 1st Realty Group (2022 - 2023), Field Marketing Coordinator at Sport Clips Haircuts (2019 - 2022), Shift Lead at Smoothie King (SKFI) (2019 - 2019), Marketing Specialist - Intern at TFNB Your Bank for Life (2018 - 2019), Assistant City Manager at Lemonade Day (2018 - 2019), Marketing & Content Creation Specialist at D1 SPORTS TRAINING (2017 - 2019), Baylor University Student Photographer at Baylor University (2018 - 2018), Baylor University Intramural Sports Marketing Specialist at Baylor University (2017 - 2018), Baylor University Production Office Assistant at Baylor University (2016 - 2017) Skills: Social Media, Timelines, Storytelling, Project Plans, Solution-oriented, Media Engagement, Critical Thinking, Corporate Social Media, Product Marketing, Development Planning, Annual Campaign, Communication Training, Retail, Social Media Analytics, Community Management, Community Building, Financial Literacy, Corporate Meetings, Marketing Budget Management, Key Performance Indicators, Social Media Management, Content Editing, Product Reviews, Media Trends, Growth Initiatives, Brand Strategy, Collateral Materials Development, Strategy Implementation, Media Management, Budget Management, Return on Investment, Press Releases, Activations, Media Buying, Driving Results, Campaign Execution, Paid Social Media Advertising, Paid Advertising, Landing Page Optimization, Account Management, Self-confidence, Training Programs, Realtor Relations, Photo Galleries, Skilled Multi-tasker, Expense Reports, Calendaring, Slide Decks, Confidentiality, Attention to Detail Recent Posts: We’re proud sponsors of the new home care podcast called Home Care Strategy Lab. Every episode puts a high-growth home care agency under the microscope to see what works, what doesn’t, and why. Tune in every week to listen, learn, and build the winning formula for your own success. In the Lab, you are the scientist. Find the show wherever you get your podcasts. Casting By A: Looking for Male & Female Nurses with Creative Talents in the New York Area for a photo and video shoot. Dancers, Musicians, Singers, Artists, etc. Individuals and Groups. If interested in being considered, send your name, age, talent, photos and contact information by March 20th to Email: alicia@castingbya.com SHARE AND SPREAD THE WORD!!! #nurse #nursing #creative #creativetalent #dancers #singers #musicians #dancetroupe #artists #realpeoplecasting To my fellow marketers, just keep trying! Happy National Caregiver Appreciation Day to all the fantastic humans caring for our loved ones. Without you, the peace of mind families feel would cease to exist! Do you have an amazing story about the care your family member received? Share it below to let caregivers everywhere see their impact!💭 #CaregiverAppreciationDay It is truly an honor to be part of the team shaping the home care industry through innovative software for our users. Proud to be at AxisCare Home Care Software!👏 Happy #NationalCaregiversDay to the dedicated caregivers around the world! 💙 My professional journey began with a focus on medicine, with my aim to become an orthopedic surgeon. At AxisCare Home Care Software, I support those efforts in a different yet equally fulfilling way—by providing robust software solutions to empower caregivers and agencies. Interestingly, this role is as rewarding as the time I spent shadowing surgeons in the operating room. It's genuinely inspiring to contribute to empowering those who dedicate their lives to caring for others. #HomeCareHeroes Content marketing is not just for "leads." Content is how you earn trust at scale. Only 3% of your B2B audience is ready to buy. The other 97%? They don't know you. You need to create for the 97% too. So when they are ready to buy? → They trust your brand → Think of you first Content = trust ✌️ Credit: Mark P. Jung 📌 P.S. Sign up for my FREE newsletter to get weekly ad creative inspiration. Plus, new subscribers can grab high-converting Canva ad templates at a deep discount: https://lnkd.in/gxaA6pjR Happy birthday to the best university! #SicEmForever I'm diving deep into the home care industry, uncovering fascinating insights into its rapid growth and its challenges. See what industry leaders predict for 2025 and how they plan to navigate it!⬇️ #HomeCare #2025IndustryInsights Big things are coming to home care in 2025. Based on feedback from a survey of more than 250 industry leaders conducted in collaboration with Leading Home Care ...a Tweed Jeffries company, our latest white paper provides the data and strategies you need to stay ahead. 📥 Download now and be ready for what’s ahead: https://bit.ly/3EawCUp New year, new growth! I'm thrilled to announce that I've accepted a position as Marketing Specialist at AxisCare Home Care Software. This is an exciting opportunity, and I’m ready to make a significant impact! As we head into 2025, you have to understand this: Discomfort is the cost of entry. If you're willing to accept discomfort, You can grow and change. But that's a key reason why people don't succeed. They don't showcase the resilience necessary to grow. If you're looking to supercharge your growth in 2025... I've curated 4 frameworks in 4 categories to help with that: Professional and Personal Development 📈 1. GROW Model This coaching framework is for goal-setting and problem-solving.  It stands for Goal, Reality, Options, and Will. Goal: Set out what you want to achieve. Reality: Assess the current situation and identify roadblocks. Options: Look at various strategies and solutions. Will: Establish the will to act and create an action plan. This is great for aligning your goals to your mission. Educational and Learning Progression 📚 2. Kolb's Experiential Learning Cycle This educational framework emphasises learning through experience. It consists of four stages. Concrete Experience (CE) → Engage in a new experience or reinterpret an existing one. Reflective Observation (RO) → Reflect on the experience from numerous perspectives. Abstract Conceptualisation (AC) → Formulate theories or concepts based on reflections. Active Experimentation (AE) → Apply new concepts to see what happens. This is good for trying out new hobbies/activities. Project Management 💼 3. Kanban Boards This is a visual framework for managing complex projects. It involves a few steps. Visualise the Workflow → Create a visual representation of the work process. Limit Work In Progress → Set a limit on the number of tasks to be completed. Implement Feedback Loops → Establishing regular feedback mechanisms to review progress. This is useful for your day-to-day task management. Personal Productivity 💻 4. Pomodoro Technique A time management method that breaks work into intervals. It can be broken into four steps: Work Interval: A focused work session, typically lasting 25 minutes. Short Break: A brief rest period, usually 5 minutes, or... Long Break: A longer rest period, typically 15-30 minutes. Task Planning: The process of deciding what tasks to work. Remember: Be brave and go outside of your comfort zone! Use these models to kickstart 2025 in the right way. What are your goals for 2025? Be accountable and share them in the comments ⬇️ ♻️ Repost to help your network grow. And follow Chris Donnelly for more. What an incredible way to make sure your people understand your business and how decisions can effect it! Do you think Home Depot will be creating a better work environment doing this, or do you think they will fall short of their goal? #UnnovatationIsIn #ExperienceMatters #KnowYourCustomer Day-makers, it’s a great day to put a smile on someone else’s face. Make this Monday YOURS! #ProfessionalKindness #PassItOn Go-getter’s, it’s a great day to show ‘em what you’re made of! 💪 #happywednesday Navigating uncertainty in your career can be challenging, but it’s during these times that true leadership shines. Being the voice of optimism isn’t just about staying positive—it’s about inspiring others to see the potential in every situation. In moments of doubt, I focus on gratitude. I’m thankful for the incredible opportunities I’ve had, the remarkable people I’ve met, and the connections I’ve made. I’m especially grateful for the lives I’ve impacted, often without even realizing it. By staying calm, optimistic, and grounded in gratitude, we can turn uncertainty into opportunity. Remember, sometimes an ending is just the beginning of something extraordinary. #opportunites #optimism #staygrateful Casey's to Acquire 198 CEFCO Convenience Stores #MergersandAcquisitions Read more ⬇️ From concept to cling, we handle it all! Let us help you design and install eye-catching window clings that bring your brand's vision to life. Check out our latest install for CEFCO Convenience Stores 🌮🍔⛽️ . . . . #hasslefreeprocess #signagemadeeasy #BeBrilliant #VividImpact Who knew #FriedChicken could look so good on screen? 🔥 I’m thrilled to showcase my video editing skills with this latest promotional campaign. The opportunity to bring CEFCO Kitchen’s new offerings to life has been truly exciting, and I can’t wait to share more of what I can do. This is just the beginning! Stop by and try our new King Clucker and Chicken on a Stick at a CEFCO Kitchen near you - both available in spicy! 🌶️🐓 #CEFCOKitchen #FoodOTG #ProfessionalGrowth 12 clear signs of a high-performing employee. (Learnt from recruiting 500+ people across 15 years) Career progression is not tied to your years at a company. Your attitude is worth so much more. In a time when competition is more ruthless than ever. Developing these 12 qualities will make you stand out today: 1. They can lead others and set an example (even without the title) ↳ Clearly demonstrate leadership without it being asked of you. 2. They always find solutions and don’t complain about problems ↳ When problems appear don't point fingers, just start solving. 3. They are humble in victory and take ownership of mistakes ↳ Be accountable and humble for both your wins and losses. 4. They support and celebrate their colleagues' progression ↳ Celebrate your peer's wins as if they are your own wins. 5. They protect their time and energy for what is important ↳ Understand the importance of prioritising your tasks. 6. They are always open to new ideas and opportunities ↳ Embrace change and be able to can adapt quickly. 7. They treat everyone equally, no matter their position. ↳ Treat others how you would want to be treated. 8. They focus on impact and not just their KPIs ↳ Do more than what is expected of you. 9. They stand up against micromanagement ↳ Help achieve a healthy company culture. 10. They actively listen before they speak ↳ Don't speak based on your impulse. 11. They consistently upskill themselves ↳ Strive to constantly be 1% better. 12. They never gossip about others ↳ Avoid office drama at all costs. Turning up and doing the bare minimum will get you paid. But showing these traits will help you truly excel. Which of these traits is most important to you? Let me know in the comments ⬇ ♻️ Repost this to help other high-performers in your network. And follow Chris Donnelly for more! 📌 Want a high-resolution PDF of this sheet? Try my free newsletter Step by Step. Join 100,000+ people and subscribe here: https://lnkd.in/eVCiGdBU You'll get 30+ high-value leadership, business and personal resources. Recap video from the first Intercoiffure Mondial MasterBarber conference. I got to have a LOT of fun, and share information about blending marketing and communications with many of the world's top barbers and salon owners. People ask me all the time, "You work for a gas station?" Produly, I respond, "Convenience store; and it's nothing like you think. Trust me!" Where else will you get an opportunity to meet a real #BudweiserClydesdale on your way to grab a cup of coffee? CEFCO ain't my first rodeo, but it sure has been my favorite! 🤠 🐎 The Fikes Companies and CEFCO Convenience Stores have always been huge supporters of Children's Miracle Network Hospitals. ✨ After a massive fundraising campaign in October, we were thrilled to present a check to this incredible organization for $500,000. What an absolute honor and privilege. ❤️ Jennifer Williams, CFRE Lori Luppino, CFRE Jordan Castillo, J.D., CFRE Adapting and picking the right machine learning software will be key in the future of marketing teams. This article does an excellent job articulating things marketers can do now to prepare systems and get ahead of the curve of #GenAi capabilities for implementing! #aimarketing We're at lucky number 7! ✨ Take a look at our CEFCO Convenience Stores currently under construction: ✴️Pensacola, Florida (2 stores) ✴️Mobile, Alabama ✴️Navarre, Florida ✴️Gulf Breeze, Florida ✴️Foley, Alabama ✴️Granbury, Texas We can't wait to see these stores finished! 😍 #nowhiring #conveniencestore #foodandbeverage #joinourteam #careeropportunities #cstores #floridajobs #alabamajobs #texasjobs HERE WE GO! All CEFCO Convenience Stores now carrying Energy, Protein Sticks, & Protein Bars! #iam1stphorm #convenience 🎶It's beginning to look a lot like Christmas🎶 Did The Fikes Companies participate in The Salvation Army's Angel Tree program this year? Yes. 😇 Did our employees go insanely above and beyond (again)? Of course. ✨ Giving back is kind-of our thing ... and we love it. 💚 The Salvation Army #givingback #angeltree #thesalvationarmy #lovewhereyouwork #CEFCO #Fikes #charity Sic ‘em Leaders! Y’ALL. Get ready to savor the goodness and join us in saying, "Y'all gotta try this!" I'm absolutely thrilled to share that we're bringing a taste of Texas and southern hospitality straight to your snacking routine! 🎉 Say hello to 'Y'all Snacks' – our latest line that's all about bold flavors, hearty bites, and that signature Southern spirit. Each crunch is a nod to our roots and a testament to CEFCO's commitment to innovation and quality. It's more than just a snack; it's a celebration of where we come from, what we stand for and most importantly, giving back to our communities’ youth, families and military through The Fikes Foundation. - #YallSnacks #SouthernGoodness #CEFCOLaunch #TheSnacksThatGiveBack It got a little spooky with the CEFCO team! Absolutely LOVE getting to work with such amazing people! #teamgoals 📢 Attention IT Professionals!📢  The Fikes Companies is now hiring for a Senior Systems Administrator to join their team in Temple, Texas. ⭐ To learn more and submit your application, visit https://lnkd.in/g2enFs3U. ⭐ #informationtechnology #systemsengineer #itsecurity #seniorsystemsengineer #nowhiring #newcareeropportunity #career #joinourteam #templetx #beltontx #austintx A quick read on AI technology for Marketers everywhere! #ai #aimarketing Amazing article and will be taking with me along the way! As I try to become more active on my professional profile I figured this was a GREAT place to start. This is the biggest thing that was instilled in me in the workforce at my first job in high school. I was just a smiling cashier at the famous Mighty Fine Burgers Fries & Shakes making days with an excellent team! THIS is how you become a great leader and team member. If you struggle understanding the true benefits of QR codes, think of them as a physical and printable hyperlink that can also be used as a UPC code. The possibilities are endless with this new and widely adopted technology! #innovation #technology #marketing If you have a chance, feel free to make your way to my new portfolio that I have put together! https://lnkd.in/ead4wqh I may not have known who this man was at the start of his lecture at Baylor University, but man! Grant Cardone is inspiring, and I sure know now! This is pretty cool. It will be interesting to see how it does! After much rearranging, planning, and dedication I will be graduating on time may of 2019! I’m so excited to be back on track and able to start my career earlier than anticipated! Google just purchased the company Lytro. I wonder if they are going to implement that technology into autonomous technology? Or maybe even AR or VR? The future from google will be interesting! Well, I finally did it! I have officially changed my major from biochemistry with a hope to be a doctor, to marketing with a minor in corporate communications! I am so excited to see where this new path may take me! I am ready to work hard and get the career I deserve out of it! While it was a difficult decision, after much thought and prayer, I feel that this is the direction God has put me in and it is up to Him. So, here we go!