Working at the intersection of marketing, technology and design, I craft strategies and creative solutions across channels for a range of clients from small non-profits to Fortune 500 companies. My experience has included multichannel marketing campaigns, user experience design, concepting new fintech products, communicating the value of spay and neuter, and rethinking the personal banking experience to name a few to name a few. A human-centered design approach and a passion for learning have enabled me to work across a wide range of projects and challenges. A few classes in improv comedy have also been helpful. I love design, technology, communication, and other shiny things. Positions: Client Experience Director, Nordics, UK & FR at JAKALA (2024 - Present), Creative Consultant at Lotus Child LLC (2014 - Present), Client Experience Director at FFW (2023 - 2024), Experience Director / CX at FFW (2021 - 2022), Remote Year Citizen / Creative Director / Designer at Remote Year (2018 - 2018), Board Of Directors at Killing My Lobster (2017 - 2018), Creative Lead/Creative Director at Spring Studio (2017 - 2018), Co-Founder/Creative Director at Arson LLC (2014 - 2017), Board Member at Courageous Girls (2014 - 2016), Executive Creative Director at Geometry Global (2011 - 2013), Associate Creative Director at Goodby Silverstein & Partners, Ogilvy, Publicis Modem, Mortar, Liquid Agency, Questus, T-3 (2004 - 2011) Skills: Activations, Marketing Strategy, User Experience (UX), New Business Development, Stakeholder Management, Workshops, Strategic Thinking, Omni-Channel Marketing, Customer Experience Design, Digital Strategy, Creative Direction, Design Thinking, Creative Strategy, Brand Development, Art Direction, Advertising, User Experience, Interactive Advertising, User-centered Design, User Experience Design, Concept Development, Creative Development, Information Design, Graphic Design, Digital Marketing, Interaction Design, Outdoor Advertising, Corporate Identity, Idea Generation, Brand Architecture, Content Strategy, Branding & Identity, Visual Communication, Typography, Email Marketing, User Interface Design, Copywriting, Marketing, Social Media, Direct Marketing, Information Architecture, Packaging, Online Marketing, Artificial Intelligence (AI), Adobe Creative Suite, Leadership, Mobile Design, Phresh Dance Moves, Wireframing, Generative AI Recent Posts: It's all about the experience. Nice work team! Wise words and a good reminder on how to approach these uncertain times. Join us for a webinar with our partner Acquia, as we explore the world of personalisation. This event is a must if you want to incorporate personalisation into your clients' digital journey! More information, here: https://lnkd.in/dVBc29pT #PersonalisationInAction #DigitalJourney #ClientExperience #DigitalTransformation This... #AI #Bored Quick insightful piece on "Avoiding Stakeholder Surprise" from our UK Senior Project Manager, Phil Nelms. Love the use of the power-interest grid for categorisation. Less creepy, and now capable of so much more than just following you around online, AI is transforming how DXPs deliver content through personalisation, adaptive storytelling, and dynamic content creation. #AI #Personalisation #DXP #DynamicContent #JAKALA your jobs are safe h/t unknown - tag the creator! Can you have it all? Partner-centric strategies in Digital Experience Platforms (DXPs) are on the rise, powering scalable AND secure solutions for digital transformation. Here's a look at the benefits they can bring and how to get started. #DigitalTransformation #DXP #Partnerships #JAKALA #Acquia In 2022 the DrupalCon Europe Advisory Board and FFW launched the first Women in Drupal Award to recognise amazing community members, digital change-makers, and outstanding talent. Proud that Jakala is continuing to support the effort. #JAKALA #WomenInDrupal #DrupalCon Great advice. How many boring strategy documents have you read? #Strategy is all about charting a course of action. It should be exciting! Thanks for sharing, Alex Video will play a huge role in the future of customer experience design—it already is. It’s exciting to see more and more B2B players harnessing the power of video and truly integrating it into their digital experience platforms (DXPs). Whether it's a product demo or a customer testimonial, video has the power to connect emotionally and drive results. Here’s why video is vital for your DXP strategy: 1️⃣ Enhanced Audience Engagement: Videos create dynamic, interactive experiences that keep users coming back for more.  2️⃣ Improved Communication: Video simplifies complex concepts, making your message both clear and compelling.  3️⃣ Personalised Experiences: AI-driven video content tailored to user behaviour boosts engagement and loyalty. 🌟 Are you ready to embrace the future? #DigitalExperience #VideoMarketing #DXP #CustomerEngagement #B2BMarketing #Jakala Delivering intuitive and engaging customer journeys has never been more challenging. Here, I talk about how DXPs can help. https://lnkd.in/dMVmz6Tp #DigitalExperiencePlatforms #ExperienceDesign #DXPs "Ideas must be seeded, not shouted." Whether you are creating a new restaurant, or a new digital product, concept development is a continuous process. The takeaways here are universal. #conceptdevelopment #Hospitality #ContinuousImprovement #ExperienceDesign Prompts Wise words. Blind criticism and tearing down stifles growth and innovation while eroding trust and morale. Building up is a far better use of our limited time and energy. Thanks for sharing Ezekiel Rudick "For our customers focused on hallucination prevention..." I doubt anyone would have imagined seeing a sentence like this in the B2B space just a few years ago. #AI #hallucinationprevention #B2B So on point! Thanks for sharing Alex M H Smith Thank you Jakala Bulgaria, for the opportunity! Genius! Today's the day - FFW is now officially JAKALA! In just the three years I've been at FFW, we've grown and expanded our offering significantly. Now, as part of JAKALA; a leading global data, AI, and experiences company, we begin a new chapter. I'm excited and really looking forward to working together with our new colleagues to deliver the next generation of cutting-edge digital solutions! #weareJAKALA #Together #TogetherToGetThere #DataDriven Brilliant piece of marketing. Impressive example of how far AI image generation has progressed in two years. Same #Midjourney prompt, but a huge improvement in #photorealism. #AI #generativeAI Powerful work encouraging people to vote in the upcoming European elections, but equally relevant to the upcoming U.S. election. Created by the talented folks at &Co. / NoA #useyourvote #democracy Great work. #ProtectThisKid Today, companies that can successfully integrate AI have an early adopter advantage. But what happens when the playing field levels? I'm bullish on creativity, innovation, ethics, and soft skills being the keys to success in the not-so-distant future. #Creativity #Innovation #Ethics #Softskills #AI I came across this phrase recently in a webinar for a certain large SoMe company. Working in strategy and experience design, I understand the importance of creating effective UX, UI, and marketing that is grounded in user insights and generates results. But having also spent a good part of my career as an advertising creative, I have to say that it does not inspire me. Can it still be creative if it is high-throughput and data-driven, or is it just an efficiently-produced, effective asset? Thinking still matters! AI is just a tool, albeit a very powerful one. Like any other tool, it still requires those who wield it to know how to use it correctly. This means both fully understanding the challenge they are attempting to solve with it and being able to clearly articulate that challenge. #AI #thinkingstillmatters A BIG thank you to our new colleagues at Maize.io for hosting a super-inspiring workshop. It was great getting to know you, spending time with our Jakala Germany colleagues, and exploring new ways for all of us to work together. #Maize #Jakala #experiencedesign #CX #innovation Interesting read on how social media encourages us to focus more on promoting our "personal brand" vs. focusing on who we are and what we want to do. The current algorithms demand a sacrifice, is it worth it? https://lnkd.in/dtrsUasF #personalbranding #socialmedia #contentoverart Powerful work. Thanks for sharing, David Capdevila #niceaunties #environment #AI Love this. Wise words and great work. Thanks for sharing, Nei Caetano da Silva #ai #inspiration #creativity Hello LinkedIn friends. Unfortunately, it's looking like we won't be able to attend SXSW. Any of you interested in 2 discounted platinum tickets? Hit me up. #SXSW #sxsw2024 Hello LinkedIn friends! Looking forward to attending SXSW March 8-15, and would love to catch up with any of you who happen to be there. Let's make a plan! #SXSW #sxsw2024 True. The list of expected skills for designers continues to grow when it's quality that matters. Quality comes from mastery, and that comes from focus and specialization. Thanks for sharing Barney Abramson #design #creative #hiringmanagers Wise words—kindness and empathy drive intelligence and creativity. Thanks for sharing Charlotte Wiback There's so much innovation happening in food today. Some great insights on what to expect in 2024. #foodtrends #hospitality #futurefood #innovation #heywork Love this! Thanks for sharing, Jeroen van der Most Love this “explainer” of reinforcement learning! #AI Just a Monday morning Sal inspirational quote to start the week with. #devitoverdi #advertising #sva Great post and work on how AI is fuelling the resurrection of surrealism. An inspiring example of how the creative use of AI can lead us away from the growing samification we are seeing across many brands. #AI #surrealism #creativity #inspiration An excellent example of how to not only foster a culture of innovation, but to embody innovation as a fundamental part of the brand, and to bring it to life in an (of course) innovative way. Thanks for sharing, Robin Bohard! #innovation #immersiveexperience #retailexperience #justdoit Really powerful work. It's imperative that we keep in mind that AI is not only imperfect, but can be dangerously so when it fuels stereotypes. It is up to us to use it responsibly and to make it better by teaching it, and ourselves, to become aware of biases, challenge stereotypes, and learn to see people as individuals. #AI #GeneratieveAI #Stereotypes Great visualization! Sounds interesting. #ai #creativity Love this! #womeninSTEM So true. While a few meetings and a handshake may have sufficed in the past, the levels of complexity businesses face today require a much more structured way of establishing alignment, consensus and trust. The framework Tassos Koutlas has developed has allowed us to both better guide clients through complex technical builds and ensure what we build today can better meet the needs of tomorrow. Digital does not have an end date. #FFW #digitaltransformation #dxp Sage advice. #careergoals #workattire It's not a mystery, and it's easy to do - consume less, live more. Thanks for sharing, Frank Holleman